Opinion.


Born in 1982 in Funchal, Madeira, Portugal. Graduated in Sociology with a major in Social Politics at Minho University, a Postgraduate Degree in Marketing and Communication at Leiria Superior School of Education and Social Science and a Executive Master Management in Digital Transformation at Católica Lisbon Business & Economics. From 2008 to 2011 was a Communication and Marketing Consultant at Portobay Hotels & Resorts. Member of the Portuguese National Assembly since 2011, she became Member of the European Parliament in 2014. Won in 2016 the MEP Awards for her work in the category of Tourism. She is the EPP coordinator of the Steering Group of the Tourism Task Force at TRAN Committee, Vice - President of the working Group on Tourism at SMEs Europe, Vice- President on Outermost Regions of the SEARICA working Group member on the Fisheries Committee. 

9 December 2021

Towards a European Tourism Policy

Since 2015, the European Parliament has been calling to create a direct financing line for the Tourism industry. We are talking about a sector that contributes […]
6 December 2021

Why Samarkand deserves to host the 25th UNWTO General Assembly

Samarkand, the Mecca of modern tourism, will host the UNWTO General Assembly in 2023. Samarkand is one of the oldest cities in the world, founded, according […]
16 November 2021

Aviation made little, if any, progress at COP26

The Climate Action Tracker has warned that warned that the “good news” of the potential impact of announced net zero targets was bringing false hope to […]
2 November 2021

How can tourism wake up from the dystopian nightmare?

Everyone knows the story by now. Free-flowing international travel has become a relic of a pre-Covid era. Lockdowns, border closures, travel restrictions are a dystopian version […]
13 October 2021

Summer of ’21: European tourism taking off again

The 2021 summer season has come to an end. It was long-awaited by all Europeans, whether it was to travel, take time off, or just enjoy dinner […]
11 October 2021

Lessons from A World for Travel

“We are here to work not to chat” – with these encouraging words Christian Delom opened the doors of A World for Travel, in Évora on […]
8 October 2021

Could Nepal become an art-destination in a post-covid world?

Gustave Le Bon is considered to be the first Frenchman to visit Nepal. His book ‘Voyage au Népal’  published in 1886, provides a general overview of the […]
14 September 2021

What’s in a label?

The travel and tourism industry has generated a plethora of labels and certification schemes as businesses and destinations seek market advantage. Greenwashing is rife in the […]
2 August 2021

Environmental responsibilities of the Digital Nomad

2021 marks the intersection of two growing areas of interest: remote working and environmental sustainability. Greater numbers than ever before are opting to work remotely, and […]
20 July 2021

What future for aviation?

Last week Travel Tomorrow carried a piece arguing that more taxation is the not the way to make aviation more sustainable arguing that the industry does […]
16 July 2021

Why the food and drink sector should care about people’s lifestyles

Eating habits and people’s lifestyles are inextricably linked with one another. The food and drink sector bears an important responsibility to ensure the availability of healthy, […]
13 July 2021

Taking responsibility has commercial value

WTM, London has launched a Platform for Change to facilitate the sharing of solutions to the diverse challenges of sustainability. The Responsible Tourism agenda is broad […]
18 June 2021

The art of communication in the tourism industry

Toastmasters International published a cover page article on the importance of communication skills for the global tourism industry in December 2018. The article highlighted the importance […]
4 June 2021

UK bans Portugal: An inconsistent decision

The removal of Portugal from the United Kingdom’s green list, more than knowing whether it is a well-founded decision, consistent or not, is a decision that […]
3 June 2021

Soft Drinks 2030: Discover the world of fully circular beverage packaging

Travel with me fast forward to 2030. By then, Europe will be a different place and the world of Europe’s soft drinks will have changed too. […]
26 May 2021

GreenFest where Sustainability is the word

Over the next weekend, Braga will host another edition of one of the biggest sustainability events in Portugal: GreenFest. This year’s edition will be a hybrid, […]
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