Soft Drinks.


Marta studied Political Science and Media & Journalism at the Catholic University of Portugal (UCP) and has developed her journalistic career working for the Portuguese newspapers Diário de Notícias, Correio da Manhā and media outlets in Brussels. She is a reporter for Travel Tomorrow, and is also engaged in delivering communications services and EU policy research for different consultancies in Brussels. A former Blue Book trainee of the European Commission, Marta has a keen interest in EU and global affairs, and experience in reporting and interpreting information. Whenever she can, Marta loves traveling, exploring nature and learning about regenerative agriculture. She is also quite enthusiastic about space ventures and the cosmos.

5 July 2023

European soft drinks industry remains committed to pursue the healthier path

The European soft drinks industry has achieved progress in slashing sugar levels over the last years as part of its actions to promote healthier diets. The […]
3 July 2023

WHO’s cancer research agency might classify aspartame sweetener as possible carcinogen

WHO’s cancer research agency, the International Agency for Research on Cancer (IARC), has been reviewing the carcinogen effect that aspartame, a common sweetener, has on the […]
1 June 2023

European soft drinks industry slashes sugar levels by 7.6% between 2019 and 2022

Reducing sugar content in soft drinks has become a significant focus for the beverage industry in recent years, driven by increasing concerns about the health impacts […]
17 January 2023

Pepsi launches new Zero Sugar recipe

On Friday January 13th, PepsiCo announced that it has reformulated Pepsi Zero Sugar to reduce caffeine, remove ginseng and tweak the sweetener system, although it still […]
21 November 2022

Target packaging waste, not packaging circularity

We are just a couple of weeks away from the publication by the European Commission of one of the most important pieces of EU legislation for […]
26 October 2022

Beverage industry asks European Commission to reconsider mandatory reuse targets

Four leading European beverage associations, European Fruit Juice Association (AIJN), The Brewers of Europe, Natural Mineral Waters Europe and UNESDA Soft Drinks Europe have united in […]
13 September 2022

SMEs in the beverage industry call for fairer access to recycled PET

In the EU, recycled PET is becoming harder to come by and, consequently, more expensive. The reason is everybody wants qualitative recycled PET from beverage bottles […]
29 June 2022

Europe’s soft drinks industry has achieved a 17.7% reduction in average added sugars since 2015

Just one year after releasing ambitious new health and nutrition commitments, UNESDA Soft Drinks Europe announces that the European soft drinks sector has delivered a further […]
4 May 2022

EU packaging sector and NGOs call on lawmakers to enable the right policies for a circular economy

The packaging sector in the European Union (EU) is calling on lawmakers to create the right enabling policy framework to help accelerate the transition to a […]
20 February 2022

Fully circular beverage packaging by 2030 might be compromised without a strong EU support

A successful and efficient circular economy for beverage packaging will ultimately depend on the European Union’s (EU) support in creating the right enablers for the soft […]
21 January 2022

Coca-Cola and PepsiCo urge UN to create new treaty on plastic pollution

Seventy business operators, including Coca-Cola and PepsiCo have issued a joint statement urging the United Nations (UN) to create an ambitious treaty based on a circular […]
3 January 2022

Beverage cartons to be made of recycled or renewable materials by 2030

Beverage carton producers have pledged to make cartons from 100% renewable and recycled material, as well as cutting down on their plastic consumption by 2030. One […]
13 December 2021

Suntory Group to introduce 100% plant-based PET bottle prototypes

Suntory Group announced last week the launch of a new plant-based bottle prototype for its Orangina brand in Europe, along with its best-selling bottled mineral water […]
2 December 2021

Coca-Cola in Europe confirms net zero emissions goal by 2040

Coca-Cola in Europe* today announced its continued progress to reduce its climate impact and, as a result, its ambition to achieve Net Zero greenhouse gas (GHG) […]
14 October 2021

Nicholas Hodac: “The future of sustainable food systems is in our hands”

The 2nd edition of the Farm to Fork Conference starts today in Brussels, an event focusing on the initiatives linked to the EU Farm to Fork […]
6 October 2021

New Deposit Refund Systems in the EU key to achieving a Circular Economy for beverage packaging

Natural Mineral Waters Europe, UNESDA Soft Drinks Europe, and Zero Waste Europe urge the EU to acknowledge the role of Deposit-Refund Systems (DRS) and support the […]