Ulrich Adam


Ulrich Adam has been Director General of spiritsEUROPE since January 2018. Prior to joining spiritsEUROPE, he was Secretary General of the European Agricultural Machinery Industry Association (CEMA) from 2013 until 2018.
Previously, he worked for 9 years in the Brussels office of the international consultancy firm Hill+Knowlton Strategies, advising a wide range of companies and associations on EU legislation, with a particular focus on EU policies in the areas of food, health and agriculture. A German national, Ulrich holds a PhD and MPhil degree in History and Social and Political Sciences from Cambridge University (UK).

19 April 2021

Reopening of Belgium’s terraces a first key step towards a full recovery of the hospitality sector

The long-awaited announcement that Belgium’s bars and restaurants can reopen their terraces from May 8th is enormously welcome. The phased reopening of crucial parts of Belgian […]
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