Jeremy Sampson.


Jeremy Sampson is CEO of the Travel Foundation and Chair of the Future of Tourism Coalition. At the Travel Foundation Jeremy leads a global team focused on unlocking systems change in the travel and tourism sector towards a more equitable and inclusive tourism economy that benefits communities and the environment. Prior to this, he worked at the IUCN Centre for Mediterranean Cooperation in Spain, where he helped to launch the MEET Network, a destination management association for Protected Areas in Europe and North Africa. He also spent time in private sector as President of international tour operator GreenSpot Travel and in academia as an Adjunct Professor at the George Washington University’s International Institute of Tourism Studies.

15 April 2022

Accounting for tourism’s “invisible burden” as tourism rebuilds and evolves

In the months leading up to the pandemic, overtourism was a regular topic in the travel media. Now, as borders re-open and tourists regain their confidence, […]