6 April 2026 - 17:30
Destination managers in Uppsala, Sweden, are taking a novel approach to promoting their region, with the launch of an “IQ Tourism” campaign to tap into personal […]
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- 🇦🇪 UAE
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25 March 2026 - 17:32
Sweden is set to launch a new cycling trail opening from May 2026, taking riders from the country’s second biggest city along coastlines, through forests and […]
20 February 2026 - 11:40
Sweden is offering travellers the chance to spend a full year on their own private island through a campaign called “Your Swedish Island”, organised by Visit Sweden. Five winners […]
18 December 2025 - 15:57
A hotel built entirely from ice and snow has opened its doors for the winter season, reviving a long‑standing Arctic tradition in Swedish Lapland. ICEHOTEL 36, […]
2 December 2025 - 14:50
As the year draws to a close, Sweden’s ‘Switch Off and Restart’ concept may be just what we need, an invitation to revel in nothingness and […]
6 November 2025 - 10:05
Anyone who has ever moved house, experienced relief on returning home after travels, or been disoriented by roadworks must feel for the residents of Kiruna, Sweden, […]
29 September 2025 - 13:22
Take a big dose of Sweden on a regular basis, is the new medical advice from tourism stakeholders in the land of Abba, arboreal forests, and […]
22 August 2025 - 09:19
Imagine walking to work. It’s a regular workday. Rigmaroles. Distractions. Rituals. Will the report be ready on time? Is that new colleague going to say something […]
24 July 2025 - 08:29
A Delta Air Lines pilot has failed a breathalyzer test in Stockholm causing a transatlantic flight to New York City to be cancelled, according to Swedish […]
5 June 2025 - 13:09
Travellers often overlook Malmö, Sweden’s third-largest city, because of Stockholm’s cosmopolitanism or Copenhagen’s buzz. Yet, Malmö, nestled in southern Sweden only 30 kilometres from the Danish […]
30 January 2025 - 15:57
Climate change is impacting life in many ways, including some of the least expected. In Sweden, higher-than-normal temperatures have meant that traditional winter pastimes such as […]
24 October 2024 - 17:43
Swedish multinational energy company Vattenfall have found a reuse for wind turbine components previously considered unrecyclable, by turning them into tiny homes. The concept was revealed […]
24 September 2024 - 07:36
Preparing for a tour round Karlstad’s Brigade Museum (Brigadmuseum), marking Sweden’s journey through the Cold War, from 1945 to 1991, you’re not expecting to be confronted […]
10 September 2024 - 10:05
In a move that is surprisingly off-brand for a country with an eco-activist reputation, Sweden is set to abolish its aviation tax from summer 2025. The […]
23 August 2024 - 11:51
When I said I’d be spending a night in Trollhättan, a former industrial city at the drainpipe end of Vänern, Sweden’s largest lake, people just looked […]
14 August 2024 - 09:21
The thermometer hitting 28 degrees in the city of Stockholm is something special. Those who are on holidays or not working relocate towards parks, beaches and […]
