Nicholas Hodac.


Nicholas Hodac is the Director General of UNESDA Soft Drinks Europe since October 2019. He leads the Brussels-based EU association representing the European soft drinks industry with 23 national members and 9 corporate members. Within UNESDA’s remit are a wide range of soft drinks including squashes, still drinks, carbonates, powders, fruit drinks, iced teas, iced coffees, syrups, energy drinks and sports drinks. The areas of priority for Mr. Hodac are Sustainability (e.g. packaging, plastic, collection) and Responsibility (e.g. nutrition, health, sugar reduction, labelling) which form the core of UNESDA’s Aspirations for 2019-2024. Previously, Mr. Hodac was Government and Regulatory Affairs Executive for IBM Europe and leading on issues such as Artificial Intelligence and Trade policy. Prior to joining IBM Europe, Mr. Hodac worked for Ford of Europe as Head of the Brussels EU Affairs Office and for General Motors Europe.

21 November 2022

Target packaging waste, not packaging circularity

We are just a couple of weeks away from the publication by the European Commission of one of the most important pieces of EU legislation for […]
3 June 2021

Soft Drinks 2030: Discover the world of fully circular beverage packaging

Travel with me fast forward to 2030. By then, Europe will be a different place and the world of Europe’s soft drinks will have changed too. […]
3 May 2021

How the soft drinks industry’s recovery should taste

The Covid-19 pandemic has brought the essential nature of Europe’s food and drink industry into sharp focus. The food and drink sector has managed to maintain […]
Send this to a friend