Ben Schroeter.


Ben Schroeter is Director of Strategic Engagement at Booking.com and one of the authors of this joint report with EY Parthenon and OC&C. An economist by training, Ben has always loved to travel and lived in various places in Europe and North-America. He has now settled down with his family in Amsterdam.

1 September 2022

Why freeriding in online travel benefits no one

In devising products and services, every business faces the same fundamental question: make or buy. Few companies can do everything on their own and, even for […]
1 July 2022

Don’t be a stranger: how online platforms help hotels build relationships with their guests

When global internet platforms disrupt an industry, people often worry that something important is being lost – the personal relationship that can build up between small […]
27 April 2022

Online travel platforms vs. inflation. What does it take to keep holidays affordable?

With inflation putting a squeeze on household finances, a growing number of people are at risk of being priced out of leisure travel. However, research suggests […]
1 April 2022

The journey to net zero emissions for travel accommodations

“The greatest threat to our planet is the belief that someone else will save it,” Robert Swan once said. And, in this one brilliant sentence, he […]
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