Opinion.


Ben Schroeter is Director of Strategic Engagement at Booking.com and one of the authors of this joint report with EY Parthenon and OC&C. An economist by training, Ben has always loved to travel and lived in various places in Europe and North-America. He has now settled down with his family in Amsterdam.

1 July 2022

Don’t be a stranger: how online platforms help hotels build relationships with their guests

When global internet platforms disrupt an industry, people often worry that something important is being lost – the personal relationship that can build up between small […]
17 June 2022

Travel Tomorrow celebrates its 2nd anniversary

The journey started two years ago. On the 17th of June 2020, three months into the pandemic, Travel Tomorrow began delivering relevant news for travelers around […]
3 June 2022

World Bicycle Day 2022: How will the bicycle shape our future?

The bicycle is not new. As a technology, it has helped people travel more quickly, efficiently and for longer distances for over 200 years. However, the […]
24 May 2022

Biofuels cannot meet the demand for aviation fuel

On the 14th of May, the UK’s Secretary of State for Transport, Grant Shapps MP, announced plans for a net zero transatlantic flight by the end […]
11 May 2022

The good and the bad of Telling Stories

Telling stories is good and bad, desirable and deplorable. We will start with the bad. Greenwashing is bad story telling. When we accuse a child of […]
27 April 2022

Online travel platforms vs. inflation. What does it take to keep holidays affordable?

With inflation putting a squeeze on household finances, a growing number of people are at risk of being priced out of leisure travel. However, research suggests […]
27 April 2022

Fog in the Channel: Continent Cut Off

Variously reported as a newspaper headline or a weather forecaster’s comment. It is almost certainly apocryphal. It persists and has currency because it is funny and […]
26 April 2022

Cycling and road safety: Are there reasons for (cautious) optimism in Europe?

On 28 March 2022, the European Commission published road safety figures for 2021 for the entire EU area, showing that a total of 19,800 people were […]
15 April 2022

Accounting for tourism’s “invisible burden” as tourism rebuilds and evolves

In the months leading up to the pandemic, overtourism was a regular topic in the travel media. Now, as borders re-open and tourists regain their confidence, […]
12 April 2022

Standing out from the crowd: Innovation in cycling tourism

Europe’s cycling tourism destinations are increasingly investing in innovative ways to stand out in a large market. It is a sign of the growing maturity of […]
4 April 2022

Tourism and the ability to innovate

1. The universe of the Tourism sector is mainly composed of micro, small and medium-sized companies, primarily inserted in an ecosystem of hotels, bars, and restaurants. […]
1 April 2022

Belgian embarkation tax exposes lack of environmental ambition

Let’s clarify one thing; the aviation sector wants to become and will become greener. The Belgian aviation industry has been making efforts for more than 20 […]
1 April 2022

The journey to net zero emissions for travel accommodations

“The greatest threat to our planet is the belief that someone else will save it,” Robert Swan once said. And, in this one brilliant sentence, he […]
15 March 2022

Cycling, EuroVelo and TEN-T: European transport’s unmissable opportunity

Here are two maps of Europe. What do you see? You would be correct to guess that both are transport maps. Both depict major transportation routes […]
2 March 2022

If not now, when?

Climate Change has arrived, and it is here to stay. We have failed to slow, let alone reverse, the accumulation of greenhouse gases in our atmosphere. […]
1 March 2022

Reimagining the way we travel to address climate change: Cycling tourism as an ally

ECF takes a look at how more cycling can help the tourism sector not only reduce its CO2 emissions, but also encourage biodiversity regeneration. Europe will […]
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