Opinion.

In a crowded marketplace, tourism businesses and destinations struggle to differentiate themselves and to attract tourists, travellers and explorers. Even the language used to describe the […]

Successive Booking.com and Expedia research has evidenced growing consumer demand for more experimental and sustainable holidays. Many high street retailers and supermarkets are already adapting to […]

Will it become the new normal? It is perhaps a long way off. However, I remember how rare it used to be to find vegan or […]

Across Europe and beyond, more and more communities are demonstrating that they are experiencing overtourism. At the end of last year, some argued that the crisis of […]

We have a continuous data set demonstrating that greenhouse gas emissions continue to rise. This pollution causes global warming, droughts and fires, storms, sea level rise […]

Resilience is defined in a variety of ways. Children and leaders may be described as resilient if they can apply Ginsburg’s seven C’s: “competence, confidence, connection, […]

Marketers in travel and tourism are endlessly innovative in coming up with new words to convey the difference and to assert the superiority of the product […]

Given that the owners appoint and supervise the managers, this question raises the more fundamental question of who owns the destination. For theme parks, the answer […]

This week, I came across two apparently unrelated opinion pieces. They reminded me of doubts being expressed in the early days of the Responsible Tourism movement. […]

I cannot recall previously writing about a national tourism policy as “news”. However, the new Government of Ireland Tourism Policy Framework 2025-2030 takes a remarkably holistic […]