Born in 1982 in Funchal, Madeira, Portugal. Graduated in Sociology with a major in Social Politics at Minho University, a Postgraduate Degree in Marketing and Communication at Leiria Superior School of Education and Social Science and a Executive Master Management in Digital Transformation at Católica Lisbon Business & Economics.
From 2008 to 2011 was a Communication and Marketing Consultant at Portobay Hotels & Resorts.
Member of the Portuguese National Assembly since 2011, she became Member of the European Parliament in 2014. Won in 2016 the MEP Awards for her work in the category of Tourism. She is the EPP coordinator of the Steering Group of the Tourism Task Force at TRAN Committee, Vice - President of the working Group on Tourism at SMEs Europe, Vice- President on Outermost Regions of the SEARICA working Group member on the Fisheries Committee.
Towards the unprecedented challenges that the European Union (EU) is facing, also within the tourism sector, it becomes imperative for the European Commission to contemplate the […]
Amidst a difficult global context – marked by escalating geopolitical tensions and enduring cost-of-living crisis – Europe’s travel and tourism sector has defied odds. Research conducted […]
At the heart of Responsible Tourism are the values of respect and the aspiration to create meaningful connections. Respect does not require the denial of difference. […]
The UK Prime Minister is apparently considering weakening some of the government’s key commitments in a major policy shift. He is apparently considering a major change, […]
The aviation industry plays a vital role in the global economy connecting people and goods across long distances. However its reliance on fossil fuels has made […]
In 1999 John Swarbrooke wrote the major textbook on Sustainable Tourism Management, it quickly became a mainstay of tourism courses in universities in Europe and around […]
The European Parliament (EP) approved a resolution in March 2021, establishing an “EU Strategy for Sustainable Tourism”. This marked the first initiative of its kind during […]
On Monday, most UK newspapers led on the impact of fires on holidaymakers in Greece with headlines screaming “Rhodes on Fire” (Metro), “Our Terror” (Mirror), “Run […]
The Package Travel Directive (PTD) stands as a pivotal piece of legislation within the European Union, carrying profound implications for the tourism and travel industry. It […]
Whilst most of the commentary and certification efforts around travel and tourism have been focused on minimising negative impacts, efforts are underway to reverse today’s catastrophic […]
The answer, of course, depends on the question. It is a broad question. Will the certification help us to achieve sustainable tourism? I believe it may […]
A couple of years ago I interviewed Keith Henry, President and CEO of the Indigenous Tourism Association of Canada and we talked about the cultural diversity […]
After a year of robust recovery in occupancy rates and room prices, almost half of European hoteliers are anticipating 2023 to generate the highest revenue ever […]
Europe still remembers the hard times during the Covid pandemic, which obliged also politicians, at all levels, to manage the health and economic crisis with firm […]