Opinion.

The travel and tourism industry is unusual, although by no means unique, in that the consumer travels to the ‘factory’ to consume the accommodation, food and […]

Occasionally, but increasingly frequently, overtourism is reported worldwide, as seen in the water pistol incidents last year. Many within the travel and tourism sector, as well […]

In a crowded marketplace, tourism businesses and destinations struggle to differentiate themselves and to attract tourists, travellers and explorers. Even the language used to describe the […]

Successive Booking.com and Expedia research has evidenced growing consumer demand for more experimental and sustainable holidays. Many high street retailers and supermarkets are already adapting to […]

Will it become the new normal? It is perhaps a long way off. However, I remember how rare it used to be to find vegan or […]

Across Europe and beyond, more and more communities are demonstrating that they are experiencing overtourism. At the end of last year, some argued that the crisis of […]

We have a continuous data set demonstrating that greenhouse gas emissions continue to rise. This pollution causes global warming, droughts and fires, storms, sea level rise […]

Resilience is defined in a variety of ways. Children and leaders may be described as resilient if they can apply Ginsburg’s seven C’s: “competence, confidence, connection, […]

Marketers in travel and tourism are endlessly innovative in coming up with new words to convey the difference and to assert the superiority of the product […]