Food+Drinks.


Ulrich Adam has been Director General of spiritsEUROPE since January 2018. Prior to joining spiritsEUROPE, he was Secretary General of the European Agricultural Machinery Industry Association (CEMA) from 2013 until 2018.
Previously, he worked for 9 years in the Brussels office of the international consultancy firm Hill+Knowlton Strategies, advising a wide range of companies and associations on EU legislation, with a particular focus on EU policies in the areas of food, health and agriculture. A German national, Ulrich holds a PhD and MPhil degree in History and Social and Political Sciences from Cambridge University (UK).

19 April 2021

Reopening of Belgium’s terraces a first key step towards a full recovery of the hospitality sector

The long-awaited announcement that Belgium’s bars and restaurants can reopen their terraces from May 8th is enormously welcome. The phased reopening of crucial parts of Belgian […]
16 April 2021

Arucas: Where the rum gets made

Arucas is a picturesque town about 12 kilometres from Las Palmas city, the capital of Gran Canaria of the Canary Islands. The town extends from the […]
15 April 2021

10 Easy barbecue dishes to impress your friends

Barbecue season has begun and with outdoor socialising on the cards for the foreseeable future, here are a few ideas to get your taste-buds tingling and […]
15 April 2021

What are pinxtos?

Most people have heard of tapas, one of the many delights of holidaying in sunny Spain. The small yet delicious dishes which come in huge variety, […]
12 April 2021

What can we learn from Starbucks?

Back in the late 1990s a Masters student at the Durrell Insitute of Conservation and Ecology, where I was teaching, analysed the images in UK travel […]
12 April 2021

Today is National Liquorice Day

Liquorice. Lakrits. Lakrids. Something I hated as a child and the type of candy I love now. The black gold of the Nordics, and this time […]
7 April 2021

10 Travel-themed cocktails to escape with

Whether you’re having a COVID-safe outdoor gathering with friends, celebrating the end of lockdown where you are, or staying at home and dreaming of a holiday, […]
6 April 2021

Why Tofu is so underrated

Sigh, yes Tofu, that wobbly white thing that unfortunately too often tastes very bland and why the hell is it so hard to get it crispy […]
1 April 2021

Belgium: Place Lux in Covid times

Place du Luxembourg, or Place Lux, is an iconic square in Brussels. It may not boast the impressive architecture of the Grand Place, but it is […]
1 April 2021

What do you eat on Easter Sunday?

When I was younger, we would always go to Poland for Easter. Same traditions, same procedures, same food every year. Over the last years, Easter traditions […]
25 March 2021

Belgian wine is booming

Located in northern Europe and with unruly weather, Belgium wasn’t the place to produce wine. With most of its territory being flat and not too many […]
25 March 2021

5 Restaurants in Copenhagen you should try

Copenhagen isn’t a huge city, but the restaurant scene is. One might think of Smørrebrød when thinking about Copenhagen, and that’s certainly something you should try, […]
19 March 2021

What and where to eat in Braga?

We all dream of travelling right now and even more, of fun food and dishes that we can’t get in our hometowns. One destination you should […]
17 March 2021

10 fun facts about Saint Patrick’s Day

Whether you call it St. Patrick’s Day, St. Paddy’s Day or St. Patty’s Day, March 17th is that day of the year where half the world […]
15 March 2021

Cheers to Gudule Winery, the first urban winery in Belgium

Ah, wine. One of the many treats life has on offer. A drink as multifunctional as a utility knife – always to be enjoyed with moderation, […]
12 March 2021

Belgian restaurant hailed the best destination for beer lovers in the world

For a country with an outstanding reputation for its beer, this doesn’t seem all that surprising at first glance, but spectacular it most definitely is. In […]
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