Born in 1982 in Funchal, Madeira, Portugal. Graduated in Sociology with a major in Social Politics at Minho University, a Postgraduate Degree in Marketing and Communication at Leiria Superior School of Education and Social Science and a Executive Master Management in Digital Transformation at Católica Lisbon Business & Economics.
From 2008 to 2011 was a Communication and Marketing Consultant at Portobay Hotels & Resorts.
Member of the Portuguese National Assembly since 2011, she became Member of the European Parliament in 2014. Won in 2016 the MEP Awards for her work in the category of Tourism. She is the EPP coordinator of the Steering Group of the Tourism Task Force at TRAN Committee, Vice - President of the working Group on Tourism at SMEs Europe, Vice- President on Outermost Regions of the SEARICA working Group member on the Fisheries Committee.
The European Parliament (EP) approved a resolution in March 2021, establishing an “EU Strategy for Sustainable Tourism”. This marked the first initiative of its kind during […]
On Monday, most UK newspapers led on the impact of fires on holidaymakers in Greece with headlines screaming “Rhodes on Fire” (Metro), “Our Terror” (Mirror), “Run […]
The Package Travel Directive (PTD) stands as a pivotal piece of legislation within the European Union, carrying profound implications for the tourism and travel industry. It […]
Whilst most of the commentary and certification efforts around travel and tourism have been focused on minimising negative impacts, efforts are underway to reverse today’s catastrophic […]
The answer, of course, depends on the question. It is a broad question. Will the certification help us to achieve sustainable tourism? I believe it may […]
A couple of years ago I interviewed Keith Henry, President and CEO of the Indigenous Tourism Association of Canada and we talked about the cultural diversity […]
After a year of robust recovery in occupancy rates and room prices, almost half of European hoteliers are anticipating 2023 to generate the highest revenue ever […]
Europe still remembers the hard times during the Covid pandemic, which obliged also politicians, at all levels, to manage the health and economic crisis with firm […]
On June 8and 9, Kazakhstan’s capital assembled an impressive array of current and former government and industry leaders; policymakers; CEOs of multinational organizations; representatives from International […]
Fundamental to Responsible Tourism is the principle that the destination belongs to the people who live there and their descendants. The 2002 Cape Town Declaration on […]
Since April 2023, I have the honour of chairing the Network of European Regions for Sustainable and Competitive Tourism (NECSTouR). Operating from Brussels, NECSTouR develops interregional […]
The travel and tourism sector can reasonably claim parental responsibility for the concept of greenwashing. Initially, the concept was coined by New York environmentalist Jay Westerveld, […]
Tourism has proven to be one of the most resilient sectors of the EU economy. Despite various crises, such as volcanic eruptions, sovereign debt crises, terrorism, […]
Short-term Rental (STR) has assumed, throughout Europe, but with particular emphasis in Portugal, a very relevant role in the reconstruction and recovery of the historic centres […]