Who has ever wished to spend a holiday in a tent, close to nature, but with the comfort they would have in a hotel room? Well, Glamping is the answer to that desire and combines contact with nature with glamor. In this new concept, one does not have to transport the tent while keeping all the sentimental comfort of childhood memories shared in nature with parents or friends. These memories bring good emotions that we would like to feel and share again. The market has realized this desire and Glamping has been growing all over the world.
Glamping is an ecological, glamorous and innovative concept within the nature tourism category, which aims to awaken the senses of its visitors, in full integration with the surrounding environment. It offers unique and diverse experiences of contact with varying environments, with their biodiversity, history, culture and the customs of the people, whilst enjoying a high quality stay in a comfortable and sophisticated environment.
Glamping is also a good option for those who are teleworking and want to enjoy nature. It has never made more sense than now to resort to this type of tourist offer. Our current pandemic situation means that spaces where we can be quiet, socially distant and in communion with nature are increasingly valued.
Glamping is an emerging type of tourism and new spaces are being opened more and more. The variety is immense, from spaces with geodesic domes, Bell tents, cocoons, teepees, yurts, and safari tents. The offer is huge with fantastic places to discover.
Nowadays, holidaymakers seek to enjoy new experiences and Glamping provides unique moments, acting in several dimensions. It offers sensory experience; through sight, hearing, touch, taste and smell, adding value to the offer and the commercialization of these sensations differentiates the various Glamping spaces, motivating customers.
Glamping also offers affective experiences, which produce feelings and emotions in its customers, producing positive moods and strong emotions of joy and pride, which are usually reflected through the publication of photos of their experience on social networks, identifying the space. Glamping spaces are also increasingly creative in order to produce cognitive experiences and attract customers in n interesting way.
Another dimension of this trend relates to physical, behavioural and lifestyle experience, and Glamping is almost always marketed with proposals of lifestyle experiences and interactions, where the relationship with the host and hospitality are determining factors in recommending the tourist experience.
If you haven’t tried glamping yet, what are you waiting for?
