‘Mission: Iceland‘ is Iceland’s latest tourism campaign encouraging space tourists to save money and visit the Nordic country instead, for the same otherworldly experiences at a much better price and lower impact on the climate.
The campaign advocates for the country’s spectacular sceneries that seem out of this world. It particularly targets space tourists whose trips to space keep getting delayed. For only a fraction of a price and carbon footprint, Iceland promises just as incredible experiences and free, unlimited oxygen included.
We know there is likely frustration amongst aspiring space travellers who have had their trips delayed and don’t yet know when they will make it to outer space. That is why we are encouraging them to take a trip much closer to home instead and for a fraction of the price and the carbon footprint.Sigríður Dögg Guðmundsdóttir, head of Visit Iceland
“By targeting this specific audience and launching a billboard into space, we hope to encourage people to consider the big picture and see that the real value in travel is in the interactions you create with other people, and that, you know, unlimited oxygen supplies should really factor into your decision”, said Sigríður Dögg Guðmundsdóttir, head of Visit Iceland.
Visit Iceland is not only looking to attract people who are waiting to get to space, but is also targeting people who already made it up there, by launching a billboard especially for them. An electronic tablet attached to a weather balloon and fitted with a GoPro were sent into the atmosphere for anyone not currently on Earth to see.
“Our message is simple: you don’t need to leave earth to have an experience that is out of this world. There are otherworldly adventures to be found right here in Iceland, where you can enjoy the same lunar landscapes that NASA astronauts used as a training ground before the inaugural spacewalk”, added Guðmundsdóttir.
Creative agency SS+K created the video, as well as previous promotional material for Visit Island. “To work on a continuous journey with Visit Iceland has been an incredible experience. Their appreciation for humour allowed us to hone our satirical muscle in various ways for each specific campaign. We get to rib current culture, by poking fun at Space tourism, and having a point of view on current trends happening in the world opens up our creativity in so many ways”, the agency’s creative director Stevie Archer said about the partnership with visit Iceland.