FuelsEurope launched a metaverse experience promoting low-carbon liquid fuels.
1. Metaverse
The fuels industry is determined to prove the benefits of low-carbon liquid fuels by launching the first metaverse experience in the ‘Brussels bubble’ in partnership with Infinite Reality. The initiative is connected to FuelsEurope’s strategy Clean Fuels for All and it was launched at the Grand Prix de Pau 2022, a unique opportunity for the industry to promote the role of low-carbon liquid fuels and raise awareness on these type of fuels among users and citizens.
We were looking for a channel that would allow us to simplify the information, but also visualise it and walk our stakeholders inside the technologies to bring them as close as possible to the fuels. Given its outstanding potential, Metaverse became the obvious solution.
Alain Mathuren, Communication Director at FuelsEurope
California-based Infinite Reality said it was delighted to partner with FuelsEurope to transport viewers into the sustainable future via an immersive and deeply engaging metaverse experience.
“Infinite Reality looks forward to deepening our engagement with FuelsEurope, expanding our footprint in Europe, and exploring opportunities to support sustainable businesses, government initiatives, and educational events with innovative and truly immersive Metaverse experiences,” said Infinite Reality CEO John Acunto.
2. Historic race
Between the 6 and 8 May this year, the city of Pau decided to resume its historic race, the Grand Prix de Pau, with the forward-looking objective of reducing the carbon footprint of the event by using low-carbon technologies in all the races. At the end, the event proved to be a success, pushing France’s ambitions to remain in line with the EU’s 2050 climate objective while betting on innovative tech.
The iconic event not only showcased car races powered by low-carbon technologies and low-carbon liquid fuels, but also raised awareness about the urgent transition to clean sources of energy and the innovative technologies available for individual mobility.
3. Internal combustion
On 8 June, the European Parliament voted a ban on cars and vans with an internal combustion engine by 2035. The decision prompted the automotive industry to react saying “it does not balance the needs of climate protection with the industrial, social and geo-political realities” of today.
BREAKING: Great news from #Fitfor55 votes🎉@Europarl_EN votes to phase out 100% new combustion engine cars by 2035!
— Greens/EFA in the EU Parliament 🌍 (@GreensEFA) June 8, 2022
15% of the EU’s total greenhouse gas emissions come from road transport. Cutting these emissions is vital if we’re going to reach our climate goals! pic.twitter.com/gQbvg9qkv2
Before the vote, the fuel industry had been pushing for the acceptance of low-carbon liquid fuels, claiming that with it, it is possible to keep the benefits of the internal combustion engine without its negative impact on the climate. The industry claims that closing the carbon cycle is possible with recycled carbon.
The European Council is expected to deliver a final deal on the bloc’s car and van CO2 emissions’ standards legislation on June 28.
