Whether you’re a keen online shopper or not, circumstances this year are certainly pushing many people towards this way of buying. For some, lockdowns mean shops are closed, whilst others cannot risk heading to the crowded high streets this year, or simply do not want to. Whatever the reason, buying online is an easy and simple solution for most. I personally find internet shopping very handy, however when it comes to Christmas shopping I do miss browsing real life shops for present inspiration. Somehow browsing online is not the same. Either way, this type of shopping will play a big role in present-giving this Christmas, and just as with high street shopping, there are ways to go about it to ensure we are shopping ethically. So, here’s some ideas for how to shop ethically online this Christmas.
1. Avoid large (notorious) companies
There are many large companies which have extremely popular online shopping platforms, and now more than ever it is important to try to steer clear of these. The pandemic has been very difficult for many, but it is small and medium business who have suffered most. It has been made clear that for many larger companies, their profits are valued over their staff, and it has been the workers who have suffered. This is not the kind of business, or ethic, we should be supporting so avoiding these businesses (however tempting the last minute one-day delivery may be) is really important. Shop online with brands that are smaller and will really appreciate and spread the benefits of your purchase.
2. Shop local
Spending money locally will help support the businesses and shops near you. Not only is it less carbon footprint thanks to smaller delivery distances, but it supports the shops that you enjoy visiting in usual circumstances and helps ensure they will still be there when you can next visit. Search some of your favourite shops online to see if you can order via the internet, as even some smaller shops with no websites have introduced delivery services over the pandemic lockdowns. This also cuts down on your wait times as deliveries shouldn’t take long so you will receive your presents promptly.
3. Avoid air miles
Unless it is really necessary (maybe a particular company or product you want to support abroad etc.), try to avoid ordering from overseas companies. If you are after a certain product, try typing it into google along with your country name, as this should offer up companies in your country that sell that particular thing. Try a few of the links, check out the companies, and if one suits then order there instead. It is easy to rely on company names that we know and not notice where they are actually shipping from. A little time doing more research often pays off, and you might discover a cool new business in the process!
4. Shop independent makers
If you’re buying items like jewellery, clothes or art, buy from independent makers and artists. There are plenty around and usually their products are far more unique. You often get a really nice personal service from these small businesses too, they will answer questions you have or even make custom items to order. Supporting independent artists and craft makers, especially in these difficult times, is a more sustainable way to spend your money and you can understand much better who your money is supporting. Many of them offer to add personal messages to your presents too, so if you are sending direct to the receiver rather than yourself, you know they will receive a beautifully presented and thoughtful present. Independent makers tend to rely on a good reputation too, rather than just recognition of the brand name like some larger businesses, so they are always keen to provide a great service.
5. Use social media
It can be a bit overwhelming knowing where to start online. A great tool that I use to find new places to buy from is social media. Many independent shops or makers promote other independents, and this is a great way to discover new shops. It’s as close as you can get to ‘browsing a shop for inspiration’ virtually! For example, if you find a maker you like the look of on Instagram, take a look through their profile to find recommendations from them on where to shop, especially around christmas, or perhaps see shops where they sell their work and check out those websites, or online makers markets which they, and others, participate in. There are also hashtags such as #supportsmallbusinesses which circulate on many social media platforms as people try to do this more than ever following the pandemic, and handmade sites such as etsy.com are another great starting point. Take a look and you will be amazed how many people and businesses are out there working to create the perfect gift!
