On 9 April, Spanish football club Real Madrid announced the inauguration of its first theme park, Real Madrid World, in the Unite Arab Emirates and with the Dubai Parks and Resorts as its chosen launch site. The parl will be home to over 40 original Real Madrid-themed experiences and attractions that offer guests the opportunity to feel closer to their football heroes. From visiting the locker rooms of the players and exploring the secret sanctuary guarding the club’s winning trophies, to thrilling attractions, entertainment shows, the region’s first wooden roller coaster and tallest amusement ride in the world, guests are in for an unforgettable adventure.
“This is the first theme park destination worldwide to announce a major partnership with Real Madrid,” said Fernando Eiroa, CEO of Dubai Holding Entertainment. “The world’s first and only Real Madrid-theme park celebrates the world’s love for sports and theme parks, presenting a unique adventure that has never been done before. Real Madrid World will showcase the winning spirit of Real Madrid, embodying the deep passion that brings the club to life.”
Real Madrid fans will explore an impressive collection of official Real Madrid retail and merchandise that offers an exclusive opportunity to personalise the football club’s shirts and other collectibles. The adventure will not be complete without indulging in delicious treats from the Real Madrid World diverse dining options, including the Hala Madrid Restaurant, where the passion of the football team comes together with the flavours of Spain. Further excitement awaits all guests with The Real Challenge for family challenge games, physical and digital sport interactive activities.
Over 40 new themed attractions, experiences and fan engagement opportunities await guests across four zones: Celebration Plaza, Champions Avenue, Stars Universe and Sports Boulevard. The Celebration Plaza tells the team’s “epic story of blood, sweat and tears. From the lows, right up to the unparalleled highs, heroic comebacks and everything in between.”
The objective of Champions Avenue is to enter the heart of Real Madrid by walking through the classic streets of the city, where the past, present and future of the club will be evoked. Many of the buildings in this area have the look of the new Bernabéu, with steel slats as the main differentiating element. The area will have two attractions – White Hearts and Road to Victory, and a large restaurant called Hala Madrid.
The central axis of the park, the Sports Boulevard, in which “the essence of Real Madrid is summed up”, with a tribute to the great comebacks and triumphs of Real Madrid throughout its history. The initial project includes five attractions: Champions Fountain Cibeles, Hala Madrid coaster, La Fábrica Training Pitch, The wave and Bernabéu experience.
A journey through the universe of the stars and the winning culture of Real Madrid. In the Stars Universe, visitors enter the most advanced training technology and can participate in challenges of both the soccer and basketball teams. This world has up to eight attractions: Magic cleats, Hands up, Champions bus, Stars Flyer, The Real Challenge, Unstoppables, Goal Coaster, and The Factory of Dreams.
The main attractions at the park are:
- The Hala Madrid Coaster is the region’s first wooden roller coaster that encapsulates the emotions of the Real Madrid journey with the European Cups.
- The Stars Flyer, standing at 140 metres, is the tallest amusement ride in the world and an iconic and adrenaline-pumping ride dedicated to the Real Madrid stars.
- White Hearts is a walkthrough exhibition celebrating the past, present and future of the club offering various exciting experiences. The interactive experience will highlight the values of the club and transform any guest into a ‘Madridista’.
- The Bernabéu Experience is a theatrical interpretation providing fans with exclusive access to the locker room, the center of the pitch and a secret sanctuary guarding the 14 football European cups and the 11 Basketball European Cups – the sacred spaces within the Santiago Bernabéu stadium in Madrid, Spain.
- The Wave – La Ola is a thrilling family roller coaster that will transport guests to the sacred seats of a stadium and embrace loyal fans who stand up, cheering their lungs out for their favorite team.
- La Fábrica Training Pitch is a playground for guests of all ages with lots of football balls and mini-training equipment for the children, to practice their best shots and train like the stars.
- The Factory Of Dreams is a virtual simulator that will take guests on a journey full of surprises where the magic that makes Real Madrid special comes alive.
- Hands Up! is a drop tower that invites guests to raise the Victory Cup together with the team.
- Football Training Camps And Programs where guests aged 6 and above, are invited to participate to an exhilarating experience that combines learning, teamwork, and fun, starting with a warm-up session, followed by learning some basic tricks, topped by engaging in a short team-based game to showcase their skills.
- Entertaining Shows feature over 15 daily sets, offering a diverse range of fascinating experiences for Real Madrid World guests. From interactive football freestyle street shows to captivating full-cast performances, there’s something for everyone to enjoy.
Real Madrid World is open from Sunday to Thursday from 12:00 pm to 9:00 pm and on Friday and Saturday from 12:00 pm to 10:00 pm.
