Turkey decided to change name to reinforce the country’s brand and to better reflect the traditions of the Middle Eastern country. The new name — “Türkiye”— will be used in all kinds of activities and correspondence, instead of phrases such as “Turkey” “Turkei” “Turquie”. The name change affects the English spelling of the country’s name which in Turkish is spelt as ‘Türkiye’ anyway, and will help avoid the confusion caused by the bird of the same name.
Another valuable step has been taken to strengthen the Turkish brand.
Fahrettin Altun, Presidency’s Director of Communications
President Recep Tayyip Erdogan issued the circular to implement the official early in December 2021. The missive stated that the decision is aimed at preserving the values that come from the deep-rooted history of the Turkish nation. “In this context, the phrase “Made in Türkiye” is now being used instead of ‘Made in Turkey’ on our export products, which are the pride of our country in international trade”, said Erdogan.
The government’s official document said the change reflects thousands of years of experience. The English word means land of the Turks, and the phrase Türkiye dates back to the 14th century.
In January 2020, the Turkish Exporters’ Assembly (TİM) and umbrella organisation of Turkish exports announced that it would use “Made in Turkiye” on all its labels in a bid to standardise branding and the identity of Turkish businesses on the international stage.”Made in Turkiye” will now appear on all of the country’s exports. The country’s tourism website has undergone the rebranding.
