Tomorrowland organizers and British American Tobacco (BAT) have announced that cigarettes will no longer be sold at the well-known festival in Belgium. The changes will also apply to the Dreamville campsite. BAT and Tomorrowland also announced they intend to start considering the possibility of converting Tomorrowland into a “smoke-free” festival.
According to the Brussels Times, given its condition an official corporate partner, BAT will continue to sell other tobacco products such as electronic cigarettes and vapes. Individuals will however be able to bring their own cigarettes and smoke them on site. BAT added that decision to stop selling cigarettes at the festival is in line with their corporate goal of minimizing the health impact that tobacco and nicotine have.
By not offering cigarettes to smokers, a clear signal to festival visitors is being sent that now is the time to make the transition to a less harmful alternativeBritish American Tobacco
According to Belgian news outlet VRT, the Belgian Prime Minister Alexander De Croo is favorable to the prospect of letting some large music festivals take place in Belgium in the second half of the summer.
By August all adults will have had an opportunity to get vaccinated. Belgium has great expertise in staging events. These are world class professionalsAlexander De Croo, Belgium’s Prime Minister
Federal health minister Frank Vandenbroucke noted, however, that festivals such as Pukkelpop and Tomorrowland could only take place in a fully safe manner. To be able to achieve this goal, tests will be conducted on site, and only European visitors will be admitted.
People will have to use their corona passport. People who are not vaccinated will have to be tested. Those that have been ill recently and have immunity will also be admittedFrank Vandenbroucke, Federal health minister
Tomorrowland is a Belgian electronic dance music festival held in Boom, in Flanders, Belgium. Organizers are hopeful that the festival will indeed take place as scheduled on 27, 28, 29 August and 3, 4, 5 September.