Saudi Arabia’s Red Sea coast is quickly establishing itself as a leading destination for sustainable coastal tourism, thanks to a series of strategic initiatives by the Saudi Red Sea Authority (SRSA). Stretching over 1,800 kilometres, the Red Sea coastline is home to more than 150 beaches, 1,000 islands, 130 cultural and ecological landmarks, over 20 blue holes and 500 diving sites. The area is rich in biodiversity, history and tradition, featuring unique customs, architectural heritage and over 50 traditional dishes.
In support of Vision 2030, SRSA is working to position coastal tourism as a key contributor to economic diversification. Its targets include contributing 85 billion SAR (20.4 billion euros) to the national GDP by 2030, increasing tourism spending to 123 billion SAR (29.5 billion euros) and generating 210,000 jobs over the same period.
2024 a landmark year for Saudi Red Sea coastal tourism
To create a more structured and appealing tourism landscape, SRSA issued 28 new licences for coastal tourism activities in 2024. This expansion was accompanied by the introduction of Saudi Arabia’s first regulatory framework for yachts, which sets clear operational and environmental standards for the sector.
In tandem with these initiatives, the authority launched four technical codes focused on enhancing coastal infrastructure. These codes address marina safety, service quality and environmental impact, and are designed to bring Saudi tourism infrastructure in line with international standards.
Investment and strategic partnerships
SRSA has also been active in attracting investment through the signing of 16 agreements and memoranda of understanding with partners from the public, private and non-profit sectors. These collaborations aim to boost tourism development, drive innovation and create opportunities for sustainable growth.
The production of 15 detailed nautical charts, in partnership with the General Authority for Survey and Geospatial Information, further strengthens maritime infrastructure. These charts support both recreational and commercial use, contributing to the safe and efficient use of Red Sea waters.
Workforce development
Another central pillar of SRSA’s mission is human capital development. In 2024, the authority trained 1,011 Saudis in various coastal tourism roles through partnerships with the Ministry of Tourism. This effort not only supports job creation but also embeds local expertise at the heart of the sector.
Environmental oversight remains a key concern, with SRSA carrying out more than 130 compliance visits to marina operators and maritime tourism providers. These inspections are part of ongoing efforts to preserve marine ecosystems while accommodating growth in visitor numbers.
‘More Than a Sea’: showcasing Red Sea tourism potential
To showcase its strategy and achievements, SRSA launched last year the campaign “More Than a Sea”, aimed at presenting the full scope of the Red Sea’s tourism potential. The campaign is built around four pillars: regulation, sustainability, investment attraction and tourism promotion. It highlights the authority’s efforts to support a broad range of activities such as cruises, yachting, diving, snorkelling, recreational fishing and beach-related experiences.
The campaign also encourages both local and international tourists to explore and connect with the region’s diverse offerings, emphasising authentic encounters with culture, nature and heritage.
Global recognition and future growth
SRSA’s work has been recognised globally. The authority recently received the Japan Tourism Award, the Marine Navigation Mapping Application Award and was named Tourism Company of the Year 2024. These accolades reflect the international tourism community’s appreciation of Saudi Arabia’s coastal tourism model.
With its multi-layered approach to regulation, infrastructure, training and marketing, the Saudi Red Sea Authority is actively transforming the region into a high-value, sustainable tourism destination that aligns with the country’s long-term vision.
