The 14th Macao International Travel (Industry) Expo (MITE) will open its doors from 10 to 12 April 2026 at the The Venetian Macao Cotai Expo, reaffirming the city’s ambitions to position itself as a global tourism hub and a gateway between China and international markets.
Held under the theme “Global Convergence, Future Horizons”, the three day event is expected to gather more than 700 exhibitors from 58 countries and regions, alongside over 600 hosted buyers. Spanning 30,000 square metres and featuring around 1,500 booths, the Expo continues to consolidate its role as one of Asia’s leading travel trade platforms.
A strategic moment for Macao tourism
The 2026 edition comes at a pivotal time for Macao’s tourism sector. The city recorded over 40 million visitor arrivals in 2025, surpassing pre pandemic levels and confirming a strong recovery trajectory.
Against this backdrop, the Expo is expected to play a key role in diversifying source markets and strengthening international tourism flows.
“The 14th Macao International Travel (Industry) Expo will once again strive to solidify the city’s advantages as a platform for fostering connections between Macao, the Chinese mainland, and international markets,” said Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office (MGTO).
She added that this year’s edition will place particular emphasis on showcasing multi destination opportunities within the Guangdong Hong Kong Macao Greater Bay Area, leveraging China’s visa free policies to attract international travellers.
A global platform for collaboration
MITE 2026 is expected to bring together over 700 exhibitors from 58 countries and regions, alongside more than 600 hosted buyers, highlighting its growing international reach.
Among the highlights is the “2026 China Spain Portugal Tourism Product Promotion Seminar – Corporate Session”, reflecting Macao’s role as a platform connecting China with Portuguese speaking countries and broader global markets.
The Expo also aims to encourage travel professionals to integrate Macao into broader regional itineraries, combining the destination with neighbouring cities across southern China and the Greater Bay Area. “MITE has become one of the most iconic events that embody the positioning of Macao’s development into a world centre of tourism and leisure endorsed by the Central Government. The event attracts over 10,000 worldwide exhibitors, professional buyers and public visitors every year with over 10 million online impressions,” said Alex Lao, President of Macau Travel Agency Association.
Driving higher value tourism
Beyond visitor numbers, the Expo is positioned as a catalyst for higher value tourism segments, including culture, gastronomy, heritage and events, areas where Macao is increasingly seeking to differentiate itself.
“As Macao’s flagship international tourism event, the 14th MITE will create for another year a powerhouse of ‘tourism +’,” Fernandes said.
New thematic zones such as the Tourism Technology Exhibition Hall, the Low Altitude Economy Pavilion, and the Silk Road Halal Products Pavilion reflect a broader push towards innovation, diversification and inclusivity.
The event will also tie into wider international dynamics, including the upcoming APEC Tourism Ministerial Meeting in Macao in June 2026, further reinforcing the city’s role on the global tourism stage.
A platform for business and consumers alike
While primarily a trade event, MITE remains open to the public, with free admission across all three days. Visitors will have access to discounted travel products, including hotel stays, air tickets and holiday packages, as well as promotional incentives such as instant discount vouchers and a large scale prize draw.
Free shuttle services and parking facilities will support accessibility, ensuring strong local participation alongside international attendance.
With record visitor figures already achieved and further growth forecast in 2026, the 14th MITE stands as both a reflection of Macao’s recovery and a forward looking statement of its global ambitions.
