Today, Buscardini Communications, a Brussels-based communications agency, launched a new global media focused on travel experiences, sustainable tourism, and the impact of COVID-19 on the tourism industry.
The COVID-19 pandemic has turned the world upside down. Not only the tourism sector but the economy as a whole has come to a standstill. There’s no doubt we are confronted by an outstanding challenge. The first quarter of 2020 has seen a drop of 67 million international arrivals, which represents a loss of US$ 80 billion for the tourism industry. The drop has been felt like a domino-effect across the world: airlines, tour operators, hotels, restaurants, many of which might be on the brink of bankruptcy. A catastrophic scenario including a widespread emergency of companies going out of business.
Society as a whole needs to discover how we will travel tomorrow to boost not only economic recovery but also trust in human cooperation, resilience, and the continued nourishment of cultural bridges that tourism brings about.
1. A new model of tourism: towards sustainable travel
“Sustainability is key for the tourism of tomorrow. Conservation of biodiversity, respect for the socio-cultural authenticity of host communities, securing social welfare and economic prosperity of host communities, and sustainable use of environmental resources need to be the pillars of the a new post-covid model of tourism” explains António Buscardini, Founder of Travel Tomorrow.
This crisis is an opportunity to place stronger emphasis on tourism strategies to coordinate action across all stakeholders. Integrating a circular economy model in the complete tourism value chain, involving producers, distributors, consumers, and environmental protection agencies is crucial. The transition to resource-efficient and low carbon tourism operation is necessary, while keeping a strong focus on resilience and competitiveness of the sector.
2. Travel Tomorrow: our mission
In this context Travel Tomorrow aims to offer value to its audience. We want to inspire travelers to rediscover the world, to share information on government tourism measures and recommendations, new health and travel advisories and other relevant information on travel and tourism.
Standing at this crossroad, Travel Tomorrow wants to give voice to every stakeholder in the tourism industry who has been affected by the COVID-19 travel restrictions: airlines and tour operators, hotels, museums, cultural and historical sites, restaurant and coffee-shop owners, among others. We want to show how they have been impacted, how they are responding, and what they do different in the future.
3. Find your destination: dream, imagine, discover
We want our audience to dream again. We want to stimulate their senses, to awake their imagination.
Travel Tomorrow will be the guide to discover cultural treasures, ancient traditions, diverse gastronomy and lifestyles, breath-taking landscapes, and all the world has to offer. Travel Tomorrow will trigger their appetite for big cities and towns alike. We want to surprise our audience with new angles of destinations that were supposed to be known.
We believe that exchange and dialogue between cultures are an integral part of our DNA and that connecting this culturally-diverse world leads to a brighter future for everyone. A global community based on sustainable and responsible tourism.
Travel Tomorrow believes there has to be a change. A substantial change. A new lens to see the world through. Society needs to learn from this experience, the tough and important lessons the pandemic has delivered to our lives.
Be inspired and regain trust in a post-covid world.
