A major social media campaign has been launched to raise awareness of the wide-ranging social benefits of travel by the World Travel & Tourism Council (WTTC). The new initiative asks travellers to think about the positive social impact that travel makes to people, places and communities dependent upon the Travel & Tourism sector for their livelihoods.
It also encourages people around the world to share stories of how tourism has made a difference and changed their lives. The campaign strap line ‘Travel the world, make a difference’, is inspired by the deeper positive socioeconomic and cultural benefits, which each and every trip can generate.
A specially made video to share the message will go online across social media platforms, asking travellers about their own journeys, which have had a profound impact on their lives and to share their stories using the hashtags #togetherintravel and #aworldofdifference.
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It comes after WTTC’s drive to responsibly rekindle the wanderlust of travellers through its successful ‘Together in Travel’ campaign earlier this year, despite the multiple global challenges posed by the COVID-19 pandemic.
“We want to increase the awareness amongst travellers of the incredible extra benefits of travel, so they are more conscious of their actions and their spending,” said Gloria Guevara, WTTC President & CEO. “We fully understand that many vulnerable people are unable to travel at this time, but others can and will as soon as they are able to do so.”
WTTC’s highly successful ‘Together in Travel’ campaign, which was launched in April this year, just as countries had introduced widespread global travel restrictions. Hundreds of thousands of people around the world shared their stories, which generated more than 80 million impressions.
Travel & Tourism is one of the world’s largest sectors, in which around 80 per cent of all businesses are small and medium sized enterprises (SMEs). As a powerful driver for socio-economic development and job creation, the sector plays an important role in driving prosperity, empowering women, youth and other societal groups.
It is also one of the most diverse sectors, employing people from all socio-economic backgrounds regardless of age, gender or ethnicity, and includes 53% women and 30% youth. Revenues generated by Travel & Tourism helps improve education, housing, health and wellness for people. It also helps pay for vital infrastructure projects, such as road, rail and air links, as well as services which improve the quality of life for residents.
Get involved and share your stories using hashtags #togetherintravel and #aworldofdifference