Tapping into the age-old tradition of New Year’s Resolutions to do more exercise and get fitter, Netflix is offering subscribers 30 hours of training and keep fit content, to join in with from the privacy of their own living rooms.
The Nike Training Club sessions have differing themes, starting from what is being billed as ‘the basics’, and adding variety with workouts focused on core strength, Vinyasa Yoga, high intensity training, and ‘feel-good’ fitness.
The content was made available in the last two days of 2022 and promises that viewers of all levels of fitness will find in it their ‘ultimate training partner, led by Nike’s premier certified trainers.’ There are 46 episodes in total:
1. 13 episodes of “Kickstart Fitness with the Basics”
2. Seven episodes of “Two Weeks to a Stronger Core”
3. Six episodes of “Fall in Love with Vinyasa Yoga”
4. 14 episodes of “HIT and Strength with Tara”
5. Six episodes of “Feel-Good Fitness”
If anyone can claim expertise in returning to form, it could be argued to be Netflix. During a challenging first half of 2022, the streaming giant lost subscribers for the first time since 2011 and took a 60% fall in stock value.
But the end of the year brought better figures as the company launched a tiered ads service and expanded into new types of content such as Formula 1, a tennis docu-series, and comedy specials. Flagship shows with staggered releases such as Stranger Things and The Crown will have contributed to the recovery.
Whether the company is still a so-called Big Tech player or is morphing into a media company, Netflix signalled back in the autumn that it would be looking to continue to recruit and retain viewers with new types of content.
“As we’ve long said, we operate in a highly competitive industry, where people have many different entertainment choices — from linear TV to streaming, YouTube to TikTok and gaming to social media. The silver lining is that the opportunity is very large and growing,” the company said in its October statement. “While we’ve had our share of misses, we’ve managed to create a very broad slate with many great series and films, for whatever your mood or tastes.”
Nike Training Club already has a healthy following on YouTube, with over 6,000 subscribers. It is also available through an app on iPhone and Android devices.