The third season of Netflix’s Emily in Paris has been recently released and, as usual, fans are taking inspiration from everything Emily does to discover and try out new things in their personal lives. But the rage is not just about the main character’s distinctive fashion choices. During her time in Europe, Emily always finds the latest instagrammable hot spots, turning every place she goes to into a trendy must visit.
In the first season, Emily’s discovery was the Van Gogh immersive light show, which quickly turned into a fans’ favourite sport for dates. Now it is a museum whose exhibitions are made entirely out of balloons.
We are built upon the combination of sharing and celebrating imagination through inflatable and balloon art.
Balloon Museum
The immersive pop-up museum has been touring Europe since December 2021, first appearing in Rome, then moving to Paris from April to September last year, where the series also shot its scenes. In December 2022 it set up in Milan and will be open there until 12 February. The next destination is yet to be announced.
The Balloon Museum is the first incubator of artworks and installations completely created by inflatable and balloon art, which welcomes the leading international exponents of this hailed Pop movement.
Inflatable works by 18 artists and collectives now fill the 6,000-square-metre Superstudio in Milan’s via Tortona 27, about 20 minutes’ walk from Piazza del Duomo. Digital art installations take visitors on a psychedelic, dreamlike trip through the exhibit in a kaleidoscope of colours.
“Through a powerful immersive feature, its expressive power spreads and provides a new formula of socialization across art. Through the combination between traditional fruition and new forms of contemporary socialization, the visitor can transcend the real world and flow into the digital one”, the museum describes its exhibitions.
Huge balloon sculptures, including ‘Silenus’ – a sleeping giant, by Max Streicher – and ‘Airship Orchestra’ – a luminous gaggle of zoomorphic figures, by Eness – create otherworldly spaces for visitors to walk through. An outsized experience within immersive installations, Balloon Museum – Pop Air is an innovative, custom form of art in which, the artists and the visitors coexist in a journey through the wonderful world of inflatable art.
