The cost of all-inclusive family package holidays from the UK has risen by more than 20% year-on-year in some instances, according to new research by the BBC’s TravelSupermarket show. Holidays in destinations that are popular with UK holidaymakers—the top-searched being Spain, Greece, Turkey, the United Arab Emirates (UAE) and Portugal—have all gone up significantly in price since 2024.
The UAE has seen the steepest rise, with August vacation costs up by 26% year-on-year, now hitting £1,525 (around €1,755) per week. Next comes Cyprus, ninth in terms of popularity (as seen by searches), where prices have increased by 23% year-on-year. Turkey has spiked by nearly 15% and Greece by 12%, while Spain’s average cost per person rose by over 9% between August 2024 and 2025.
While some stakeholders, such as Julia Lo Bue-Said of the Advantage Travel Partnership, claim the increases reflect “the reality of higher operational costs” such as energy, food, and wages, the rocketing prices are having an impact on how people search and book holidays.
BBC’nin derlediği fiyatlar👇
— Para ve Finans (@VeFinans) July 10, 2025
Türkiye’de 1 haftalık her şey dahil kişi başı tatil fiyatı 1.003 sterlin (54.383₺). Sterlin bazında yıllık artış %14,8, TL bazında artış %48,7 (sterlin yıllık artışı %29,6). Seçilen 10 ülkenin ortalaması 1.055 sterlin, yıllık ortalama artışı %10,2. pic.twitter.com/WZrapoIZbG
Some report waiting until less than three months before their departure date before booking, and others say they have spent hours online looking for the best deals – something that may explain the resurgence of travel agencies, where experts can cut through some of the noise and make finding a deal easier.
Whether it’s another effect of the increased cost of going away generally, or simply a trend to spend more on vacations, Bue-Said added that some clients are upgrading to more luxurious all-inclusive packages and reserving pricier plane tickets on long-haul flights.
All-inclusive holidays are not the reserve of families and the well-off either. Research by On the Beach earlier in 2025 revealed that younger Gen Z vacationers are increasingly opting for such packages, as illustrated by a 4% annual rise in the number of Gen Z bookings, which represent an extraordinary 55% of the total.
For those who do need to keep the purse strings tight, tips for keeping costs down include comparing online prices with travel agencies, as well as contacting hotels directly, favouring destinations where one’s currency is strong, booking early if going away at a peak time, and avoiding school holidays.
Brits may be interested to know that among the 10 most popular countries in terms of online searches, Italy (-11%) and Tunisia (-4%) have actually become cheaper compared with 2024, so there might be bargains to be had there.
