Forbes rolled out its annual ranking of the 10 highest-paid tennis players in 2025, calculating their income both on and off the court: from matches and contests to advertising contracts, sponsorships, public appearances, and other commercial activities. Together, the world’s ten highest-paid tennis players earned an estimated $285 million over the past year, highlighting not just their dominance and rivalry on the court but also reflecting the sport’s growing commercial value, as it is a 16% increase from last year’s total of $246 million.
10. Daniil Medvedev – $14.3 Million
Rounding out the top ten is Daniil Medvedev with $14.3 million. His $4.3 million in prize money combines with $10 million in sponsorships. Despite his outburst at the Australian Open, where he smashed his racket, Medvedev’s fiery on-court temperament and quirky off-court charm have made him a fan favourite. “I always say it’s like when you’re driving on the road,” he recently told the BBC. “When people honk on the road, that’s my outburst on the court.” Beyond the court, Medvedev’s partnerships include Bovet watches, Lacoste, and the video game Rainbow Six Siege X, where he serves as an ambassador.
9. Frances Tiafoe – $15.2 Million
Frances Tiafoe follows closely in ninth place with $15.2 million. Frances Tiafoe hasn’t had the smoothest season, with a back injury forcing him to retire from the Cincinnati Open. But his striking semifinal runs at the U.S. Open in 2022 and 2024 marked the high points of his career, and this year’s tournament could be another chance at a breakthrough. While his on-court total is $3.2 million, Tiafoe brought in an additional $12 million from off-court ventures, including a prominent apparel deal with Lululemon that could see him debut a new look on match day.
8. Taylor Fritz – $15.6 Million
Taylor Fritz, America’s top male earner, brought in $15.6 million, split between $8.6 million from tournaments and $7 million from endorsements. He has spent much of the past year ranked No. 4 in the world, the highest for an American man since Andy Roddick in 2007. He reached the U.S. Open final last year and returns this season, aiming to capture the title in New York, chasing the kind of breakthrough not seen since Roddick’s 2003 triumph. Off the court, Fritz holds sponsorship deals with Boss, Chipotle, and Motorola.
7. Iga Świątek – $24 Million
A year ago, she was fourth; now she is only seventh. Iga Świątek brought in $24 million in total earnings this year: $9 million in prize money, while endorsements contribute $15 million. Last year, Świątek faced a brief one-month suspension due to a doping violation involving melatonin, but the incident has had little effect on her commercial partnerships. Her sponsor, Oshee, a Polish sports drink brand, even upgraded the deal to feature their logo on her match shirts. On the court, Świątek continued her dominance, claiming her sixth Grand Slam at Wimbledon with a 6-0, 6-0 victory over Amanda Anisimova, and she enters the U.S. Open as the betting favourite following her win at the Cincinnati Open.
6. Qinwen Zheng – $26.1 Million
China’s Qinwen Zheng has rapidly risen into the global spotlight, claiming sixth place with $26.1 million. She earned $5.1 million on court and $21 million from sponsorships with brands such as Audi, Beats, and Dior. Zheng was featured in a WTA Tour ad campaign launched in early 2025, alongside Coco Gauff, Naomi Osaka, and Aryna Sabalenka. She confirmed her status as one of tennis’s rising stars with a runner-up finish at the WTA Finals in November, falling to Coco Gauff in a third-set tiebreak. However, Zheng will be sidelined for several weeks following arthroscopic elbow surgery in July, pausing what has been a breakthrough season.
5. Aryna Sabalenka – $27.4 Million
Aryna Sabalenka ranks fifth with $27.4 million in earnings. Her powerful game on court delivered $12.4 million in prize money, while her off-court partnerships added another $15 million, confirming her place among the sport’s biggest stars. Sabalenka reached a milestone in July, becoming the first woman since Serena Williams in 2015 to surpass 12,000 ranking points. Off the court, Sabalenka’s profile is growing with new partnerships, including Electrolit sports drinks, Chase Bank, and a Russian YouTube channel First&Red, as well as an equity stake in IM8, a nutritional supplement brand co-founded by David Beckham.
4. Novak Djokovic – $29.6 Million
Despite slipping to No. 7 in the men’s rankings and claiming only one ATP title this season — the Geneva Open in May, alongside his 2024 Olympic gold — Novak Djokovic remains near the top financially, earning $29.6 million. Only $4.6 million of that came from prize money, while endorsements and commercial contracts brought in $25 million, underscoring his enduring global appeal. To claim a 25th Grand Slam singles title at this year’s U.S. Open, Djokovic will need to shake off some rust and get back to his peak form. Off the court, he has expanded his partnerships with Aman Resorts, Joe & The Juice, and Qatar Airways. Djokovic has also remained active in shaping the sport, co-founding the Professional Tennis Players Association and leading initiatives to advocate for higher prize money and greater player influence over the game’s governing bodies.
3. Coco Gauff – $37.2 Million
At just 21, Coco Gauff is the highest-earning woman in tennis and third overall, with $37.2 million, combining $12.2 million in prize money and $25 million in commercial income. Gauff has had an up-and-down season, winning her second Grand Slam at the French Open but exiting early at Wimbledon. Off the court, the young star is thriving, with partnerships from Bose, New Balance, and hair care brand Carol’s Daughter. In April, Gauff announced she was leaving Team8 to launch her own management firm in partnership with WME, saying the move gives her greater control over her career while creating opportunities beyond tennis.
2. Jannik Sinner – $47.3 Million
Italy’s Jannik Sinner sits just behind in second place with $47.3 million. Notably, he topped all players in on-court earnings with $20.3 million, complemented by $27 million in sponsorship contracts. Sinner was sidelined by an illness that forced him to retire from the Cincinnati Open final and withdraw from the U.S. Open mixed doubles. Despite these setbacks, the 24-year-old Italian enters the U.S. Open singles tournament as the betting favourite to win his fifth major. Sinner’s roller-coaster year has included titles at the Australian Open and Wimbledon, as well as a three-month doping suspension in 2024 – later resolved after authorities accepted his explanation that the banned substance entered his system via a physiotherapist’s massage.
Outside the tennis arena, Sinner became a global ambassador for Rolex at just 18 and counts Gucci, Nike, Lavazza, and De Cecco among his sponsors. He recently boosted his earnings with a $6 million prize he won at Saudi Arabia’s Six Kings Slam, underscoring his rising influence both on and off the court.
1. Carlos Alcaraz – $48.3 Million
Spanish star Carlos Alcaraz tops the list for the second year in a row with $48.3 million in total earnings. On-court performance brought him $13.3 million, while most income flows from sponsorships and appearances – $35 million – securing his first place at the ranking.
Although Jannik Sinner holds the No. 1 men’s singles ranking, Carlos Alcaraz has dominated their recent matchups, winning six of seven ATP encounters, including a French Open comeback in June for his fifth Grand Slam. Beyond tennis fields, the 22-year-old Spaniard holds major sponsorships with Nike, BMW, Louis Vuitton, and Rolex, earning up to $1 million per appearance and $2 million for exhibitions. On top of that, Alcaraz was featured in a three-part Netflix documentary following his 2024 season, marking his outstanding talent and achievements.
As 2025 demonstrates, tennis is leading the way in financial equality, with four women breaking into the world’s top 10 highest-paid players, making it the only sport where men and women earn comparable amounts. Outside the Grand Slams, prize money still falls short, but parity is on the horizon. By 2027, combined WTA events will match ATP payouts, with all 500- and 1,000-level tournaments to follow by 2033. With booming sponsorships and a new wave of stars, tennis continues to prove itself as one of the most lucrative sports in the world, where off-court endorsements rival and often surpass prize money.
