Spotify is partnering with easyJet to launch a new campaign, ‘Listen & Book’, which offers travellers the opportunity to get personalized travel recommendations based on their mood and the music they listen to. The goal is to offer those travellers looking for inspiration, a unique way of planning their trip.
‘Listen & Book’ leverages Spotify’s unique streaming intelligence to make it possible for people to discover their holiday personality based on their listening habits. This personality is then matched to tailored travel experiences across Europe, made possible by easyJet.
For users who like listening to calm, warm and dreamy music, they could spend their next holiday strolling through Lisbon’s botanical gardens, sinking into a Helsinki hot tub, or marveling at Iceland’s Northern Lights. Through artificial intelligence algorithms, holiday personalities are determined through music attributes such as the positivity of a song, energy and tempo.
A great example of how brands can tap into a consumer’s mindset and engage with them in innovative ways.Richard Frankel, Global Creative Director at Spotify
Once users have determined their personality and discovered their tailored travel destinations and experiences, they can either share their results on social media, book flights with easyJet, or listen to a personalized playlist on Spotify. The microsite experience also offers recommendations for nearby music venues in their matched destinations, so that they can catch a gig or connect with the local music culture when they visit.
The campaign demonstrates that music can be a window to the experiences people value most; a way to embrace local cultures, and a powerful means to create memories. And from a commercial perspective, it proves there are creative ways to engage with streaming audio and reach target audiences through a medium that’s inherently valuable to them.
It will help our customers discover new destinations using Spotify’s innovative technologyRichard Sherwood, Customer and Marketing Director at easyJet
With 433 million monthly active Spotify listeners globally, and nearly 1000 easyJet routes to more than 150 airports across 35 countries, there’s no shortage of experiences on offer. Plus, recent research shows that 37% of people see new experiences and adventures as their top motivation for travel.
Listen & Book has been launched in the United Kingdom, Switzerland, France and Italy, with other countries such as Belgium expected to follow soon.