The Tourism of Porto and Northern Portugal region have launched a campaign on its Facebook page inviting followers to (re)visit the destination through videos that show some of the most emblematic places of all their destinations, paving the way for what might come after confinement.
In close collaboration with the municipalities of Porto and the Northern Portugal region, the campaign promotes the destination through a digital component. This is especially important at a time when people are longing for those get-away trips. These virtual visits are intended to stimulate the desired return to normality, in order to convey the message to visitors that Porto and Northern Portugal have always stood out when it comes to the art of welcoming.
“We are preparing the spring and summer vacations, we want to show all the diversity of the destination and the unique conditions in terms of natural and cultural resources, as well as the diversity and quality of tourist services in the region. Porto and the Northern Portugal region provide unforgettable vacations, with confidence and safety, certified by the high number of Clean & Safe seals that the region has,” said Luís Pedro Martins, the president of the Porto and Northern Portugal Tourism.
The most appealing and differentiating features of the territory are praised, focusing on the motivations of the “new” kind of tourism, specifically contact with nature and cultural roots. The campaign is being launched in collaboration with the municipalities, and invites visitors on virtual journeys through unique landscapes, secular iconographic rituals, classified heritage, gastronomy of choice or the best wines in the world.
“This campaign is aimed at international tourists who show a great desire to return to our destination, because they always choose our region for their vacations. But also to the many Portuguese tourists who will have the opportunity to rediscover the charms of Porto and Northern Portugal, as happened in the summer, where our region was the choice of most tourists who vacationed in Portugal,” said Luis Pedro Martins.
In it press release, Porto and Northern Portugal Tourism stated that the entity remains active and dynamic in promoting the destination, especially in the local market, the one that will mostly ensure the summer operation. The entity also has an ongoing digital promotion campaign directed to the closest markets, with special focus on the Spanish market, believing that in the summer it will be possible to achieve a higher number of visits than in the same period in 2020.