Visit Lisboa (Turismo de Lisboa, ATL) has just launched a new video campaign called: “Lisbon, a new way to be inspired”. The video presents Lisbon as the muse of inspiration for everyone who visits the Portuguese capital. The images seem to present a challenge to viewers: let your imagination and creativity flourish thanks to the various cultural experiences Lisbon has to offer. It is through music, sculptures, museums, friendships and love, that the protagonists appearing on the video find their source of inspiration.
This is the last video of the series “Lisbon, a new way…”, which includes six videos released over six months. Promoted by Visit Lisboa and developed by Yellow Mammoth, it is aligned with the mission of promoting the destination to several foreign markets, through Visit Lisboa’s digital channels and communication agencies in Spain, France, Italy, United Kingdom, Germany and Russia.
In the past, the campaigns had focused on fostering the conviviality, a break from the routine, exploring nature, as well and happiness and freedom. Now it encourages the artistic side of visitors so that they can see Lisbon as a destination where art and culture are alive.