As part of a visit by UN Tourism leadership to Namibia, a series of Investment Guidelines have been launched. Tourism Doing Business: Investing in Namibia focuses on attracting potential investors and providing essential insights into the opportunities the country has to offer.
Overall, Namibia has experienced steady growth over the past few years. In 2024, it recorded GDP growth of 3.1%, with projections indicating a rise to 4.2% in 2025. Although traditionally reliant on mining, the country is gradually diversifying its economic base. Agriculture, renewable energy (Namibia ranks second-best for energy transition in Sub-Saharan Africa), financial services, and tourism have all played a vital role in this shift.
🚀UN Tourism Investment Guidelines for Namibia are here!
— UN Tourism Academy (@UNWTOAcademy) March 25, 2025
📈 2024 GDP growth: 3.1%, projected to hit 4.2% in 2025.
📉 FDI inflows: $2.61B in 2023 (+146%)
🌍 Tourism: $348M receipts, 863K visitors
More info and access to the guidelines:https://t.co/VFleSPrUEU pic.twitter.com/OHEXVtUDqg
The country saw exponential growth in Foreign Direct Investment (FDI), which reached $2.61 billion in 2023, compared to $1.06 billion in 2022. China (29.6%), South Africa (22.4%), the United Kingdom (9.4%), and Mauritius (6.8%) were the main contributors.
“Namibia’s diverse investment opportunities and its dedication to sustainable growth make it an interesting destination for global investments. The country’s efforts in energy transition and tourism expansion reflect its commitment to innovation and inclusivity,” says Zurab Pololikashvili, UN Tourism Secretary-General.
As for tourism, Namibia welcomed 863,872 international visitors in 2023 — an 87.4 per cent increase compared to 2022. The tourism sector contributed 6.9 per cent to GDP and generated $348 million in international tourism receipts in 2023.
“Namibia’s thriving tourism sector, driven by 6.9% GDP contribution in 2023, showcases how sustainable investments empower local communities. By blending cultural heritage with eco-tourism innovation, Namibia offers a unique model where economic growth uplifts its people and preserves its landscapes,” states Natalia Bayona, Executive Director of UN Tourism.
According to the UN, Namibia’s tourism potential is due to a number of reasons. Over 20 national parks and reserves, including destinations like Etosha National Park and the Namib Desert, make it the perfect stop for nature lovers, offering great potential for eco-tourism investments. The country’s excellent road network, strategic ports at Walvis Bay and Lüderitz, and international air connectivity ensure optimal accessibility.
“Namibia stands as a beacon of opportunity for investors seeking sustainable growth, unmatched landscapes, and a supportive business environment. Its focus on green investments, infrastructure development, tourism expansion, and regional trade integration makes it an ideal destination for global investment”, the UN’s Tourism Doing Business: Investing in Namibia report reads.
Moreover, Namibia’s Meetings, Incentives, Conferences, and Events (MICE) sector highlights the country’s ambition to attract business travellers. New convention centres, premium hotels, and a dedicated National Convention Bureau have been established to position Namibia as a competitive destination for corporate tourism.
