The Canadian travel boycott of the United States, ongoing since Trump’s instigation of a trade tariff war and remarks about annexing Canada, is provoking a new symptom as Disney and other parks in the US feel a downturn in bookings.
The so-called “Trump Slump” is a decline in the US travel and tourism market due to negative consumer sentiment about visiting the States. A suite of European countries has issued travel warnings for the US amid a crackdown in border policy and immigration enforcement actions that have seen protests develop and shootings of civilians.
At the vanguard of that effective US boycott: Canada. European bookings for travel to the US between 7 October 2025 and 31 January 2026 were down 14% year-on-year, flight analytics from Cirium show. Canadian bookings were down 17% in the same period. In addition, data to November 2025 from the US Commerce Department’s National Travel and Tourism Office (NTTO) shows foreign travel to the US fell by 5.4 per cent. A large proportion of that deficit was Canadians; four million fewer of them went to the US in 2025—a 22% drop.
Now, tour operators and booking firms are reporting a 30% away from US Disney vacations, as Canadian consumers look overseas instead to destinations such as Disneyland Paris. The draw of the “magical Disney experience” has not diminished, according to Christine Fiorelli, owner of Canadian travel agency Fairytale Dreams & Destinations, but many travellers “prefer to avoid supporting US-based parks at this time,” she said.
The phenomenon has spread to more outdoorsy parks, too. Bookings for trips to US national parks with Australia-based Intrepid Travel have fallen 42% for 2026, notably from Canada, the United Kingdom, and Australia. Again, the Canadian consumer response is ironclad: bookings from them have plummeted 93%.
Business is no better at the luxury end of the market. UK-based luxury travel agency Cazenove+Loyd told Reuters demand was too low to launch their planned tailor-made itineraries for parks in California. Montana and Washington.
Meanwhile, Hilton Worldwide’s full-year results showed increasing per-room revenue and occupancy rates everywhere except in the US. Marriott International’s CEO was reported by CoStar, a hotel analytics firm, to be trying to convince the US government to be less hostile to international visitors. Part of the problem is a newly announced policy to make some arrivals in the US disclose their social media activity over the last five years to border officials, something experts agree is contributing to a growing international disinclination to travel.
