Brussels Airlines is once again extending its collaboration with Belgian chocolatier Neuhaus. After a three-year break due to the Corona pandemic, the large praline boxes will make their reappearance on board long haul flights and every business class passenger will receive a chocolate gift box.
Moreover, at Brussels Airlines and Lexus’ airport lounge called “The Loft”, master chocolatier Eric Lauwers makes live chocolates, having introduced an exclusive praline for the lounge in February this year. The unique praline is a white chocolate covered manon, filled with fresh cream and coffee. Thanks to this unique cooperation, Brussels Airlines and Neuhaus give almost 700,000 travellers a year the chance to discover Belgian chocolate.
Our loyal customers are familiar with the sight of Neuhaus’ master chocolatier Eric Lauwers making pralines live in our lounge since 2018. Every year, more than 100,000 pralines are tasted which accounts for over 1 ton of chocolate made by Neuhaus’ Mâitre Chocolatier.
Maxim Roelen, Product Manager Cabin & Ground, Brussels Airlines
The two companies have been working together since 2003, flying chocolate, one of Belgium’s most iconic delicacies, around the world. During their 20-year partnership, they have been sharing common values such as passion, customer centricity and outstanding quality, a statement on the relaunch of the gift boxes says. Both brands will continue to further promote the Belgian soul and identity, the so-called ‘belgitude’, together.
The partnership with Neuhaus, one of Belgium’s oldest chocolate houses, will be most visible to business class travellers. Responding to demand from its passengers, Brussels Airlines is reintroducing the beautiful, luxurious gift box with 12 chocolates of dark, white and milk chocolate after a three-year absence.
“We are very happy to offer the Brussels Airlines’ Business Class passengers their favourite chocolate on board again, a unique gift which was clearly missed by many travellers”, said Alexandra Bevernage, Travel Retail Director at Neuhaus. “They can treat themselves, their family, friends or business associates to it.”
As a “flying ambassador” of the country, Brussels Airlines uses as many Belgian products as possible on board its flights. Besides Neuhaus chocolate, the airline also offers healthy fresh meals and snacks from Belgian company Foodmaker, different Belgian beers and even Belgian fries on board.
