From innovative approaches to planning trips to prioritising personal well-being and sustainability, this year’s trends promise to redefine how we explore the world. Here are five trends set to shape travel in 2025:
1. Purpose-driven and slow travel
Travel in 2025 is becoming a lifestyle practice akin to meditation or fitness, emphasizing growth, mindfulness and connection. Slow travel, prioritizing sustainability and deeper cultural immersion, has gained traction among eco-conscious millennials and Gen Zs. Whether it’s extended stays or train journeys, this trend invites travellers to engage thoughtfully with local cultures and minimise their environmental footprint.
“Travellers are increasingly shifting away from rushed itineraries and fast-paced tourism, opting for deeper, more intentional experiences prioritising personal restoration and environmental care,” says Jessica Blotter, chief executive and co-founder of responsible travel platform Kind Traveler. “This approach encourages extended stays, mindful engagement with local cultures, and lower-impact travel methods, such as train journeys and eco-friendly accommodation.”
2. Set-jetting and nostalgia tourism
Pop culture continues to inspire travellers. Iconic filming locations for movies like Avatar and shows like The White Lotus are drawing fans to places like Hawaii and Thailand. Simultaneously, while Taylor Swift’s Eras tour shaped travel to its end in December 2024, this year, Oasis’ comeback tour along with Eminem’s tour that reaches Europe in 2025, have led to the emergence of what some call “nostalgia” tourism as millennials will follow their favourite artists from their teen years.
“Younger travellers are increasingly turning their screens into travel inspiration, spending an average of $2,357 to visit these iconic filming locations,” says Lauren Gumport, vice-president of communications and brand at Faye Travel Insurance. “This trend combines fandom with adventure, offering travellers the chance to step into their favourite on-screen worlds while boosting tourism in these regions.”
3. The rise of noctourism
Noctourism, combining nocturnal experiences with tourism, is set to captivate adventurous travellers in 2025. With solar activity at a peak this year, destinations like Finnish Lapland, Norway’s Lofoten Islands and Iceland offer unparalleled views of the Northern Lights. Beyond auroras, nighttime experiences like bioluminescent beaches and late-opening cultural venues highlight this trend’s focus on fostering deeper connections with the natural world.
4. Remote destinations
High-end safaris in Botswana and Rwanda, private island stays in Seychelles and luxury Antarctic expeditions are among the most sought-after trips this year. These exclusive journeys cater to those desiring unique cultural and wildlife encounters away from the crowds, while maintaining a lush and comfortable experience.
5. Escaping the noise
In an increasingly noisy world, the allure of calmcations—holidays centred around tranquillity—is stronger than ever. Destinations like Norway’s quiet escapes and off-grid retreats in Finland offer solace from urban hustle. From unplugged cabins to sound-monitored voyages, these experiences provide a haven for those seeking respite from the always-connected digital age.