The European Travel Commission (ETC) has teamed up with Euronews to create and launch a new media campaign entitled “We are Europe”, designed to inspire people to get ready to travel again as travel restrictions across Europe are gradually being eased.
The campaign, which will air on Euronews’ TV and digital platforms– as well as on ETC, and its members’ digital platforms – over the next four weeks, engages audiences to look forward to travelling again and experiencing the beauty of this unique continent.
Europe is the second smallest continent on Earth, but with almost 50 countries and over 740 million people, it is home to an unrivalled diversity of landscapes, cultures, communities and history that stretch far beyond individual nations.
The new film, designed by Euronews’ in-house creative agency Embrace, aims to inspire curiosity and drive imagination for future trips featuring nature, culture and history and heritage experiences.
The one-minute spot addresses the emotional journeys many of us have been on during the COVID-19 lockdown period: what we have missed, what we may have discovered about ourselves, whilst reflecting on the diversity and togetherness across the continent.
“The European tourism ecosystem is by far one of the most affected as a result of this pandemic. Media plays a crucial role informing end consumers and stimulating demand for travel and tourism. We are delighted to share with Euronews’ audience our commitment to support the recovery efforts of tourism destinations, reminding people of the beauty and uniqueness of traveling in Europe. Moreover, we support the EU call for safety, transparency, coordination and non-discriminatory approach operating in the new normal environment.”Eduardo Santander, Executive Director at the European Travel Commission
This new campaign comes after Euronews hosted launched on 4th June 2020 the first of a series of virtual debates on the travel and tourism sectors. This first event was held in partnership with ETC and entitled “Rethinking and Reviving Travel and Tourism” (available for replay here) with Rita Marques, Portugal’s Secretary of State for Tourism, the European Commission’s DG MOVE’s Matthew Baldwin, and ETC’s Executive Director Eduardo Santander.