Valencia launches campaign to give visibility to their Fallas festival: #MésFallersQueMai.
March in València means Fallas and, although this year it won’t be possible to celebrate them on time, the city wants to bring them to the hearts of all lovers of this festival. To this end, Visit Valencia has launched the campaign “More falleros than ever”, an invitation to rediscover the Fallas traditions and a tribute to the rich cultural heritage of the festival, the artists and the local businesses that make the Fallas possible.
Visit Valencia has launched a video and a programme that aims to generate positive impacts and raise the spirits of the Fallas community, who are invited to make some online plans related to the festivity, always prioritising responsibility, total respect for health restrictions and for those people who are having a hard time at the moment.
Las Fallas goes virtual to travel the world
“More falleros than ever” is a journey through the habits and customs of the Fallas, through content available in various formats in the city and on social networks: from making paellas at home or putting lights up in houses, to eating fritters or having a “chocolatada”, sending flowers to loved ones, giving “ninots” (papier maché figurines) as a present, to enjoying the greatest hits of “mascletàs” (fireworks) from home.
The philosophy of this campaign is that the Valencian people usually faces adversity using ingenuity, creativity and passion. That is why this year, when the Fallas will not be celebrated in March, it is up to us to show it and be “more falleros than ever”.
The campaign, which is using the hashtags #mesfallersquemai and #fallesvirtuals on social networks, is proposing a calendar of activities that any Fallas fan can enjoy in Valencia and anywhere in the world, including details about the traditions and artistic legacy, and options to enjoy them by supporting local artisans and businesses in the city.
Other materials that could be interesting for those missing Fallas include:
- 3D mascletà
- Virtual visit to Fallas Museum
- The Fallas monument will be exhibited at Centre del Carme until mid October. This cultural centre celebrates the Fallas in an alternative way by giving space to two exhibitions by the people in charge of this year’s municipal Fallas monuments: the urban artist Dulk and the fallero artists Ceballos&Sanabria