With the 2026 Winter Olympics and Paralympics well underway at the time of writing, tourism in Northern Italy and especially around the town of Cortina d’Ampezzo is booming. Visitors looking for another way to discover the surroundings can book an Uber Snowmobile ride throughout February 2026 for free.
While many are viewing the Winter Olympics from the comfort of their own home, some lucky sports enthusiasts have the chance to view the competition from up close. And what better way to make the most out of that happy occasion than by coupling the 2026 Winter Olympics and Paralympics with some local sightseeing?
In order to give Olympic tourists at Cortina d’Ampezzo another way to explore the region, Uber has launched the so-called Uber Snowmobile. The special service will only be available on weekends throughout February 2026 and became possible thanks to a partnership with local mountain specialists Snowdreamers.
“Winter sport is about far more than what happens at the finish line. With Uber Snowmobile, we’re giving visitors the opportunity to experience the landscapes that make Cortina so special — from the forests and valleys beyond the slopes to the dramatic Dolomite peaks that surround them. It’s about turning a winter trip into a truly once-in-a-lifetime mountain adventure”, said Anabel Diaz, Vice President, EMEA Mobility at Uber.
Users can book a tour for free via the Uber app on a first-come, first-served basis starting from 4 February. The ride includes a bus transfer for up to eight people from Cortina to the departure spot for the snowmobiles, which will then set course for the famous local tourism hotspot known as the Three Peaks of Lavaredo. Every vehicle offers room for two riders, who will follow the instructor going ahead.
During the one-hour guided tour, participants will get the chance to discover the forest and alpine routes surrounding Cortina in a different way, offering panoramic views of the Dolomite mountains. Riders will be able to travel at speeds of up to 40 kilometres per hour on the 7-kilometre route towards the Three Peaks and might even spot some wildlife on the way.
As was to be expected, the first available slots for the Uber Snowmobile rides sold out quickly. However, the company has stated that it would be adding free spots throughout the month.
In what has already proven to be a tense stance towards the Olympics and their impact on local life, the Uber initiative is not likely to be welcomed by everyone. Italian mountaineer Reinhold Messner previously accused Olympic tourists of bringing “only noise, traffic and aggression” to the mountains, a statement that seems to be reflected at least partially in the Uber Snowmobile initiative.
