Louis Vuitton has teamed up with Singer, a California-based vehicle design atelier known for reimagining classic Porsche 911s, to create two unique cars that combine bespoke automotive design with the fashion house’s expertise in travel luggage and accessories.
The project was unveiled during Monterey Car Week earlier this month and includes two cars alongside custom luggage, clothing and travel equipment.
The collaboration began with Singer requesting Louis Vuitton’s Swiss watchmaking workshop to create a mechanical dashboard clock. Inspired by the Louis Vuitton Tambour watch, the removable timepiece can also be used as a desk clock. The project subsequently expanded to encompass the cars’ dashboards, gauges, interiors and extensive travel collections.
“This unique and remarkable adventure began with a request for a dashboard clock for a car reimagined by Singer. In addition to the design and production of this clock by La Fabrique du Temps Louis Vuitton workshops in Switzerland, it quickly became apparent to us that this collaboration with Singer could extend to the personalisation of every functional element of the vehicle, enhancing them through our expertise in leather craftsmanship and watchmaking,” shared Jean Arnault, Louis Vuitton Watch Director.
The first Porsche 911 Reimagined by Singer – Classic is finished in saffron with cobalt-blue accents and yellow stitching. The colour combination references Louis Vuitton’s packaging and Singer’s early commissions, while natural leather covers much of the interior. Diamond embossing evokes the quilted interiors of Louis Vuitton trunks, and hand-cut Monogram flowers are incorporated into the seat ventilation.
The car is based on a Type 964 coupé chassis and features lightweight carbon-fibre bodywork, a naturally aspirated 4.0-litre air-cooled flat-six engine, a six-speed manual transmission, rear-wheel drive and carbon-ceramic brakes.
A specially designed roof rack adds a practical travel element, accommodating a fitted Louis Vuitton trunk, skis or a surfboard. The surfboard itself is part of the bespoke collection, alongside luggage designed specifically for the car’s storage compartments. The accompanying travel wardrobe includes a leather racing jacket, driving shoes, gloves and a helmet.
The collaboration extends to a range of custom accessories, including a six-key folder featuring a Louis Vuitton x Singer stamp and a cloche key holder in the fashion house’s signature blue that can be attached to a bag or worn around the neck. A document pochette inspired by a 1950s business sleeve includes a contrasting blue interior and zipped pen compartment, while a helmet bag holds the custom helmet and features hardware matched to the car’s fuel cap. The luggage collection also includes a Bisten case with a blue handle and name tag, a Keepall designed to carry a week’s wardrobe, and two front-trunk bags shaped to fit neatly into the car’s nose.
The second vehicle, the Porsche 911 Reimagined by Singer – Classic Turbo, takes a different approach. Developed with Nicolas Ghesquière, Louis Vuitton’s artistic director of women’s collections, the white cabriolet combines natural leather, gold-toned details and extensive woodwork inspired by classic motorboats. Its rear luggage compartment features teak-style decking, while the mechanical clock is positioned in the centre console.
Ghesquière said: “Automotive design is a passion that has always lived within me. My collaboration with Singer has been a chance to reconnect with this fascinating world – a magnificent opportunity to explore truly exceptional automobiles.”
The Classic Turbo is based on a Type 964 cabriolet chassis and has a 3.8-litre twin-turbocharged flat-six engine with air-to-water intercooling, a six-speed manual transmission, selectable drive modes, rear-wheel drive and carbon-ceramic brakes.
“Projects of this scale and exclusivity allow for a level of attention to detail that is unusual in the automotive world. Every transition between materials, every metallic reflection, every knurled surface, every mechanical interaction and every graphic element has been meticulously considered, often at an almost microscopic level,” explains Octave Chany, Project Lead Designer at Singer.
Chany added that the team wanted to preserve the cars’ functionality alongside their luxury detailing, describing it as important to remain faithful to “the idea of a functional and useful vehicle” while maintaining Singer’s handling and technical integrity.
Both cars, along with their bespoke accessories and luggage collections, are now available for sale, with prices available on request.
