The tourism and hospitality industry in Saudi Arabia is experiencing a remarkable growth of women participation. By 2030, the goal is to have a 40% female workforce in the sector.
Initially, the Vision 2030 ambition of Saudi Arabia was to achieve a 30% female participation in the labour market. That number has already been surpassed and a new goal has therefore been set, aiming at 40%. If that ambition is reached, the number of employed women would double by 2030 compared to 2010.
Saudi officials consider the tourism and hospitality industry to be the perfect way to involve more women in the country’s workforce. 45% of the industry’s workforce already consists of female workers according to R Consultancy Group, translating to about 925,000 women.
Their diverse perspectives, enhanced service delivery, and inclusive workplace contributions are driving innovation and economic growth, making them indispensable to its success.
Zainab Hamidaddin Al-Hanoof Al-Hazzani, Red Sea Global spokesperson
The increased female participation in the Saudi workforce isn’t just good news for the general female economic empowerment in the country, the greater number of female workers also makes a difference within companies themselves.
“Recognised as a fundamental driver of economic diversification, the tourism and hospitality sector in particular benefits immensely from the integration of female talent. Their presence not only fuels the sector’s growth but also enhances its competitive edge and long-term viability through delivering an enriched tourism experience and driving innovation. Our dedication to inclusivity not only strengthens our economy but also reaffirms our collective commitment of creating a more prosperous and equitable society,” Zainab Hamidaddin Al-Hanoof Al-Hazzani, Red Sea Global (a real estate development company) spokesperson, told Arab News.
However, growing participation aside, for many Saudi women, it still remains complicated to obtain a job, both due to their personal situation at home and their education levels. “It is also important to support gains for women at all levels and geographic areas. A key focus in Saudi Arabia is ensuring access to the training and childcare options needed for success, especially for women who have been out of the workforce for long periods of time, are first-time job holders, or have lower education levels”, said Laila Kuznezov, director, Implementation Practice at management consulting firm Oliver Wyman in an interview with Arab News.
Kuznezov also noted that a growing focus on cultural tourism, luxury experiences and heritage preservation in Saudi Arabia could present a never-before seen opportunity for women.
