It’s finally June: a month full of colors, love, sun, and pride! For the occasion of pride month 2021, many international brands are supporting the LGBTQ+ community by sharing the values of liberty, equality, and justice. Here are ten brands that are proudly waving a rainbow flag to support a more open-minded world.
To celebrate Pride Month and the 10th anniversary of Lady Gaga’s Born This Way album, Versace has launched a new collection in collaboration with the singer’s foundation Born This Way. The collection includes black or white unisex t-shirts and berets with a multicolor Versace’s logo and the sentence “born this way.” Versace is also giving its fans a chance to win a replica of the leather jacket worn by Gaga during her world tour. Everybody that makes a donation to the Born This Way Foundation will be able to participate in the initiative. More information can be found on Versace’s website here.
A cheaper option to Versace’s luxury t-shirts is the new Pride Collection launched by the American brand GAP. The collection is available for adults and kids and includes t-shirts, shorts, socks, polo shirts, dresses, headbands and much more. Check it out here.
This June, the website of Crocs – the famous clogs’ brand – is more colorful than ever! For the occasion of pride month, Crocs has created rainbow and glittery charms and tie-dye clogs. Check them out on their website! Crocs is also partnering with advocacy organization ILGA-Europe to show support for the LGBTQIA+ cause.
4. Ralph Lauren
Ralph Lauren has launched a gender-neutral Pride collection with limited edition packaging. The collection includes sweatshirts, polo shirts, hats, socks, cologne, bags and more for both kids and adults. 100% of the purchase price from the sale of each polo shirt, and 25% of the purchase price from the sale of each pride item will be donated to the Stonewall Community Foundation.
Clothes’ brands are not the only ones supporting inclusion and diversity. Even the make-up brand Morphe is doing its part. The brand has created a limited-edition palette named “Live with Love” that includes vivid vibrant colors: A true celebration of life and love. All proceeds from this palette will be donated to The Trevor Project, which helps fund suicide prevention and crisis intervention services for the LGBTQ young community. You can buy the palette here.
This June, OGX has launched a hydrating shampoo for damaged and dry hair. The blend includes coconut oil, vanilla bean extract and essence of tiare – an infused perfume-oil made from soaking the petals in coconut oil. This product is a limited edition sold now until the end of June and is part of the Johnson & Johnson Care with Pride program, which champions love, equality, and care for the LGBTQ+ community. For every limited-edition bottle sold, OGX will donate $1 to Johnson & Johnson to support Family Equality, a non-profit organization that protects LGBTQ+ families. Check out the shampoo here.
7. Bath & Body Works
Bath & Body Works has released a special collection for pride month, including body care products and candles. The special pride packaging features the sentence “Love always wins” in rainbow colors. Additionally, the company will donate $1 million to support the Human Rights Campaign Foundation, an organization that supports the LGBTQ+ cause. The pride collection is available on Bath & Body Works website.
Disney’s Pride 2021 Collection includes clothes, accessories and more. This year, the Rainbow Disney collection features Pixar, Marvel, and Star Wars characters, as well as other famous icons. The Walt Disney Company is also donating funds to many international organizations that support the LGBTQ community. Check out the companies on Disney’s website.
The fitness brand Reebok has just launched its “All Types of Love” Pride footwear and apparel collection. The collection has been designed by Colorful Soles, the company’s LGBTQ employee community. Reebok is also donating $75,000 to the Sylvia Rivera Law Project, an organization that stand for the rights of the LGBTQ+ community. Take a look at the collection here.
This year, the swimming brand Speedo has also made its collection a little more colorful. The brand has launched a PRIDE collection including swimming suits, swimming caps, backpacks, goggles, t-shirts, and shorts. Follow their hashtag #TakePrideIn and check out the collection here.