Pizza Hut in Israel has created a partnership with a tech company to test pizza delivery by drone. The order can have at most two pizzas and a soft drink.
The image of a drone delivering your dinner might not be as farfetched as it sounds. Domino’s in New Zealand had already tried to deliver their products this way, but the project was put on hold. This time around, Pizza Hut has decided to take a step forward with the use of drone technology. Tests are scheduled to start this summer.
Dragontail Systems is the name of the company that will collaborate with Pizza Hut in this pilot project. Two pizzas and a soft drink might sound feasible enough but there are a number of challenges. “It’s not realistic to think we’re going to see drones flying all over the place and throwing pizzas at every door,” said Ido Levanon, CEO and director of Dragontail Systems.
In the first phase of the trial, the idea is to have the drones leave the orders in their ‘own areas’. For the final segment, the pizzas would then be brought to the customer’s home by a delivery service. This is an identical system to the one announced by Uber Eats in San Diego, USA, in 2019.
“Drone deliveries will allow restaurants and couriers to deliver orders to a wider area, in a safer and more economical way,” said Levanon.
For this trial, the Israeli Ministry of Transportation will only allow the total distance from a restaurant to the customer’s home to be in an area of 80 square kilometers. Pizza Hut explains that it will be able to make deliveries to about 7,000 families in Israel.