Hypebeast, a global platform for contemporary culture and lifestyle, is bringing Hypefest to Hong Kong this November for the very first time. Taking place on 9 and 10 November, the 2-day weekend event will be set against the panoramic view of the iconic Hong Kong skyline and held at the Central Harbourfront Event Space, the city’s largest outdoor venue.
Debuted in 2018 in Brooklyn, New York, Hypefest has emerged as one of the leading cultural festivals by bringing a fully immersive and interactive atmosphere, with live music performances and other surprises throughout. Expanding its reach, Hypefest Aranya landed in Qinhuangdao, China, last year, showcasing a diverse range of regional and international cultural events in one weekend. Building upon its previous successes, Hypefest is bringing the best elements from previous events to Hong Kong this year, with financial support from the Mega Arts and Cultural Events Fund under the Culture, Sports and Tourism Bureau of the Hong Kong Special Administrative Region Government.
1. International and local brands and creators
According to the organisers, Hypefest Hong Kong 2024 will introduce a “one-of-a-kind cultural experience for the community, bringing over 20 participating brands and creators from both global and local scenes across fashion, music, art and food to Hong Kong. The brands selected by Hypebeast will come together to create physical and multi-faceted immersive experiences, offering an enriching event for the attendees to enjoy. Featuring a curated mix of regional and international music performances, limited-time branded pop-ups with exclusive product showcases, art installations, as well as a food village, the event will arrive as the largest fashion and cultural party.”
With a focus on supporting emerging brands and local creatives, the festival will bring a new take on traditional carnival games. By teaming up with selected brands from Hong Kong, Mainland China and Japan, the interactive and reimagined carnival game booths will provide attendees a unique opportunity to play and win exclusive branded merchandise and prizes.
During the event, emerging brands and creatives will have the chance to showcase their creations to a broader audience. “With over half of the participating game booths featuring local talents from Hong Kong, the event provides a platform for them to gain exposure and engage in genuine interactions with the attendees, fostering meaningful connections and a sense of engagement.
2. Well-established and up-and-coming performers
Headlining the 2-day festival will be JUSTICE, theGrammy award-winning French electronic music duo consisting of Gaspard Augé and Xavier de Rosnay. The duo has redefined the music landscape and garnered widespread acclaim since 2007 and recently made their comeback following an 8-year hiatus. Hypefest Hong Kong 2024 will be the stage for their highly-anticipated return, where they will bring their acclaimed DJ set to Hong Kong complemented with distinctive visual effects and a light show tailor-made for the festival, marking their first appearance in the city since their last visit in 2015″, Hypebeast says.
Up-and-coming talents from around the world will also be featured. Among these rising stars are d4vd, an American singer and songwriter known for his emotionally charged bedroom-style indie pop and R&B; DEAN, a South Korean alternative R&B singer-songwriter and producer; MILLI, a Thai rapper and songwriter who performed at the 2022 Coachella Festival, is coming with two special guests; N.Y.P.D., a local post-punk band; So!YoON!, a member of the South Korean band SE SO NEON and an alternative pop singer-songwriter active in her solo projects, alongside more names to be revealed.
