During the summer of 2026, easyJet is teaming up with Life360 to offer families free Teddy Trackers. By offering them a way to keep track of their children’s dearest belongings, the companies hope to make summer travel less stressful for parents.
Airline easyJet and package holiday provider easyJet holidays are set to take 370,000 families on holiday throughout the summer of 2026. A survey unveiled that 78% of parents take their child’s favourite toy with them on family holidays, while 65% of parents indicated that their child had lost a favourite soft toy or comforter while on holiday. In 31% of cases, this made bedtime much harder, with children taking an average of six weeks to mourn their cuddly friend.
Furthermore, easyJet’s survey highlighted how 33% of parents consider their child’s favourite toy as a member of the family. 37% said the toy regularly appears in family photos, while 33% of the kids talk about it as if it is a real person.
In order to prevent children from losing their dearest belonging in the future, easyJet is now collaborating with family connection and safety app Life360. The airline and holiday provider will be offering free Life360 Tile Trackers – or Teddy Trackers – to families travelling with them over the summer.
“We know that it’s often the little things that make the biggest difference to a family holiday. For many children, a favourite teddy or comfort toy is an important part of the journey and losing it can be upsetting at what should be an exciting time. That’s why we’ve launched Teddy Trackers, giving families extra peace of mind while they’re away. Creating brilliant holiday experiences is at the heart of what we do, and we’re delighted to be offering another simple way to make family holidays as smooth and stress-free as possible,” said Stuart Wright, Customer Director at easyJet holidays.
To put it concretely, the trackers can be put on or inside the toys, allowing parents to keep track of them through the Life360 app. According to the company, 40,000 toys have been actively tracked in the last 12 months around the world through its Tile trackers.
“We are incredibly excited to be partnering with easyJet right in the middle of the busy summer holiday season, helping families to avoid teddy-related disasters. By slipping a Life360 Tile tracker onto a soft toy, the fear of losing it disappears. Whether a beloved bear is left behind at security or vanishes under a poolside sunbed, parents can pinpoint its location in seconds using the Life360 app. Best of all, the Tile is theirs to keep, meaning families will never have to worry about a lost furry companion on future adventures,” stated Tom Rizzo, GM International at Life360.
The easyJet and easyJet holidays Teddy Trackers will be available this summer for easyJet customers flying from London Gatwick, Manchester, Edinburgh, and Belfast. Families can collect their teddy tracker for free at easyJet bag drop from 31 July 2026, while stocks last.
