On September 14th, Apple introduced the iPhone 13 Pro and iPhone 13 Pro Max, pushing the boundaries of what’s possible with a smartphone. The pro camera system gets its biggest advancement ever with new Ultra Wide, Wide, and Telephoto cameras that capture stunning photos and video, powered by the unmatched performance of A15 Bionic, more powerful than the leading competition.
iPhone 13 Pro and iPhone 13 Pro Max make up our most pro iPhone lineup ever with the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone, setting a new standard for iPhone and enabling incredible experiences never before possible.
Greg Joswiak, Apple’s senior vice president of Worldwide Marketing
iPhone 13 Pro and iPhone 13 Pro Max will be available in four stunning finishes, including graphite, gold, silver, and the all-new sierra blue. Pre-orders begin Friday, September 17, with availability beginning Friday, September 24.
The most advanced cameras ever on a iPhone
The all-new Wide camera has a larger sensor with 1.9 µm pixels, the largest ever on a iPhone. Less noise and faster shutter speeds needed across lighting conditions, producing even more detailed photos. Sensor-shift optical image stabilization (OIS) — unique to iPhone — is available on both models, stabilizing the sensor instead of the lens, so images are smooth and video is steady, even when the user is not.
Users can capture sharp, stunning images where objects appear larger than life, magnifying subjects with a minimum focus distance of 2 centimeters. Macro also extends to video including Slo-mo and Time-lapse.
A massive leap in smartphone video
An extensive study of cinematography and the powerful use of rack focus brought to Cinematic mode on iPhone records videos of people, pets, and objects with a beautiful depth effect with automatic focus changes, so anyone can capture cinema-style moments, even if they aren’t a professional filmmaker.
A brighter, more responsive display with super retina XDR
iPhone 13 Pro and iPhone 13 Pro Max introduce the most advanced display ever on iPhone, Super Retina XDR with ProMotion for fast frame rates when users need it and preserving battery life when they don’t. This is the brightest display ever on iPhone with up to 25 percent higher max outdoor brightness so that users will experience amazing resolution, color, and contrast whether casually scrolling through the web or watching HDR videos.
A total new design
Both models are available in four striking colors including the all-new sierra blue, created using multiple layers of nanometer-scale metallic ceramics applied across the surface for a stunning and durable finish. iPhone 13 Pro and iPhone 13 Pro Max are protected by the Ceramic Shield front cover, exclusive to iPhone and tougher than any smartphone glass.
