Brussels Airlines will introduce amenity kits designed by Diane von Furstenberg in mid-November 2026, reviving two prints from the Belgian-American designer’s archives. Available exclusively to passengers flying business class on long-haul routes, the pouches will contain a DVF sleep mask and toiletries from Waterl’eau, a family-owned company based in Antwerp.
The collection, which the airline unveiled on 6 November, comes in two shapes and draws on two decades of von Furstenberg’s work. The older of the two prints, Vintage Weave, dates to 1973, while the second, Ikat, appeared in the early 1980s. Brussels Airlines describes the pouches as collectors’ items.
For von Furstenberg, best known for creating the wrap dress and founding the fashion label that bears her name, the collaboration has a personal connection. “Growing up in Belgium, and flying alone very early, Brussels Airport is my first souvenir of being in charge,” she said. “Packing light is living light and having the right organizers is key. If you know how to pack, you know how to live!”
The toiletries bring a second Belgian design story to the kit. According to Bram Lenders of Waterl’eau, the company took its name from the town of Waterloo, reworking the spelling to reflect two of Belgium’s national languages. “On the other hand, our products were always inspired by the scents and colours of various waters of the world. This combination of having strong roots in Belgium, but having an open view to the world, is one of the reasons that we are so proud to be associated with Belgian icons Diane von Furstenberg and Brussels Airlines,” he added.
Thibaut Dewilde, head of inflight management at Brussels Airlines, said pairing an internationally recognised fashion designer with a small family business was part of the appeal for the carrier. “Combining these two brands with our amenity kit really showcases the best of Belgium in the most premium way,” Dewilde underscored.
The partnership follows the airline’s January 2025 campaign, “A little piece of Belgium in the air”, which highlighted Belgian design and cuisine on board. A student at Antwerp’s Royal Academy of Fine Arts designed the crew uniforms. Belgian chefs contribute to menus for long-haul business-class passengers, and the airline serves local beers and chocolates from Neuhaus.
