President Donald Trump is clearly not enough of a football fan for The Mark, a hotel in Manhattan. As the United States prepares to host the Men’s FIFA World Cup 2026, alongside Canada and Mexico, the POTUS recently damned ticket prices, saying he would not pay four figures to see a match. But at The Mark, a World Cup experience costing six figures is up for grabs.
The Upper East Side establishment is offering a million-dollar World Cup package (over €860,000), including tickets to see the 19 July final at New Jersey’s MetLife Stadium, a helicopter to get you there, four nights’ penthouse suite accommodation for six people, two guest rooms for staff or company, and a private 24-hour butler.
In a press release, “The Mark World Cup Extravaganza” promises an “extraordinary stay designed for those who expect every moment to unfold at the highest level of luxury, privacy, and access.”
Additional amenities that come as part of the 16-21 July package are an on-call massage therapist, a private New York harbour cruise buzzing past the Statue of Liberty, and exclusive use of the hotel’s top two floors.
The suite will allow its football-mad guests to watch every match during their stay from the comfort of a luxury lounge, waited on by dedicated service staff, equipped with oversize screens for reviewing all the controversial refereeing decisions. For those who need to let off steam, a private gym awaits, and if things get too heated, there’s a cold plunge pool with Manhattan vistas, too. When evening comes, martinis will be served on a panoramic private terrace accompanied by Caviar Kaspia.
But what about the final? While there’s no news yet, of course, on who the contenders will be, we do know that The Mark will arrange a private helicopter to the venue, where Extravaganza guests will benefit from a dedicated entry point to dodge the queues, midfield premium seats, pitch-side views, plus premium hospitality and souvenirs. And no matter who wins, the Mark guests will be well taken care of. They will be whisked back to the hotel, where a final after-party will take place to commemorate the occasion.
The Mark World Cup Extravaganza is an offer that ties in with news that the premium segment has been shown to be propping up demand in US travel, where concerns are growing about attendance and atmosphere at what is one of the sporting calendar’s most beloved fixtures.
Amid an ongoing US travel slump, low take-up of tickets, and pressure from FIFA officials, the Trump administration recently eased some requirements on inbound passengers in a bid to encourage bookings, including lifting the visa bond payment of up to $15,000 on citizens of some nations.
But the hand that giveth, also taketh away. Recent days have seen the Department of Homeland Security threaten to withdraw customs services from international airports in so-called “sanctuary cities” where critics oppose current Immigration and Customs Enforcement methods.
If that goes ahead, millions of inbound passengers could be affected, as airlines scramble to reroute flights and adjust schedules to fly to international gateways where customs processing is available. Hubs such as Boston, Denver, Chicago, Los Angeles, Newark, New York City, Philadelphia, San Francisco, and Seattle could all be potentially out of action for inbound international traffic.
Travel stakeholders, including Airlines for America, the US Chamber of Commerce, the National Retail Federation, and US Travel, have jointly warned of the “devastating effects” on the industry and “unnecessary chaos throughout the nation’s air transportation system.”
