The Edge NYC skyscraper viewpoint at Hudson Yards has welcomed a new series of art installations, created by design studios Softlab and Moment Factory. Among them is Kaleidoscope, said to be NYC’s largest kaleidoscope, and a number of smaller versions.
Located at Hudson Yards in New York City, Edge NYC is known as the highest indoor/outdoor sky deck in the Western Hemisphere. The deck offers unparalleled 360-degree views of New York City’s iconic skyline and features a glass floor, angled glass walls, and outdoor skyline steps from the 100th to the 101st floor of 30 Hudson Yards.
Since June 2026, seven new art installations have been introduced on-site, all of them inspired by the building itself.
“We examined what already made Edge NYC so distinctive: its angular and triangular architecture, its use of glass and light, and its powerful vantage point to offer visitors new perspectives of New York City – both physically and mentally. From this foundation – and the visual language of triangles and prismatic energy – the strategic process enabled us to set and safeguard the experiential vision,” Olivia Reid, strategy and creative lead at experience agency Journey who oversaw the project, told architectural magazine Dezeen.
The seven installations include Pulse, using over 350 luminous spheres to give all visitors a unique visiting experience, and Skyrise, a fully immersive elevator experience. All were created by design studios Softlab and Moment Factory to engage visitors in every season and in all weather conditions, with a journey that evolves throughout the day.
One of the most impressive installations is Kaleidoscope, made by Moment Factory and said to be the largest kaleidoscope in New York City. During their visit, art enthusiasts are immersed in a continuously changing sensation of light, color, sound, and reflection.
“The goal was to design an interior experience that acts as a mirror to the city’s dynamic nature. By treating the space as a prism that refracts New York’s radiant energy, we provide a distinct sensory engagement that complements the outdoor sky deck before visitors even step outside.; The installation was designed to function as a multifaceted prismatic space, integrating digital media with highly reflective architectural surfaces,” Moment Factory creative director Patrick Bisson said in an interview with Dezeen.
Aside from NYC’s biggest kaleidoscope, Edge now also welcomes a series of smaller versions. One of those was designed in such a way as to to connect directly with the fabric of the city. Based on the aesthetics of street photography, the installation reflects “urban textures and architectural geometry, interspersed with iconic landmarks”.
The newest additions to Edge NYC also include the Skyline Bar & Cafe by Tao, where visitors can premium food and beverages inspired by New York City’s culinary staples, and the Peak with Priceless and Avenue Sky Lounge, managed by Tao Group Hospitality – located one level above Edge.
Tickets for Edge NYC can be bought online, with prices starting at $34 (€30) not including booking fees when booked at least 14 days in advance.
