The biggest online-voting competition for tourism films is back. From 1 to 20 October, the worldwide audience can cast their vote for the World’s Best Tourism Film. In its fifth consecutive edition, the International Committee of Tourism Film Festivals (CIFFT) “People’s Choice Award” features 49 videos from 22 countries.
The initiative of CIFFT aims to encourage the audience to discover new tourism experiences through video and vote for their favourite. In the last edition, the Portuguese production “Heart and Soul”, produced by Lobby Films and Advertising for the Historical Villages of Portugal, was elected the World’s Best Tourism Film by the People’s Vote after achieving 8133 votes from 47 countries.
It is very pleasant to follow the awards’ evolution each year and be able to reward the best films with the help of the public.Alexander V. Kammel, CIFFT Director
“Winning this high-level competition of worldwide recognition and compared to the Oscars of Tourism, makes me deeply happy and fills me with a feeling of accomplishment”, said Telmo Martins, CEO and Director of Lobby Films and Advertising.
Nowadays, video plays a central role in the efforts of most brands. The CIFFT “People’s Choice” Award brings attention to the potential of this format to promote tourism experiences in an authentic and engaging way. The films participating in the People’s Choice Award are “a sample of what is most creative and innovative in tourism promotion nowadays”, said CIFFT Director Alexander V. Kammel.
The 49 videos also participate in the CIFFT Circuit, a global competition for tourism films endorsed by the World Tourism Organization and the European Travel Commission, among other institutions.
Voting is open from 1 October, 12:00 PM CET, to 20 October, 12:00 PM CET, limited to one vote per day, per IP Address or Browser Session. The winner will be revealed on 21 October on the CIFFT website and social networks.