A new Uber service has launched in Finland, taking visitors to see the Northern Lights on peak viewing dates in March 2026. Called “Uber Aurora,” the free experience is designed to take advantage of peak solar activity dates and includes pickup, guides, and refreshments during the trip.
Bookable from 5 March 2026 via the Uber app, Uber Aurora is set to operate out of Rovaniemi, the capital of Lapland in northern Finland, gateway to the Northern Lights and known as the “official” hometown of Santa Claus. The city also boasts Arktikum, a museum and science centre exploring the Arctic region and the history of Finnish Lapland.
With limited places available on the complimentary service, would-be participants are advised to get their reservation in early, especially given that seeing the Northern Lights, or Aurora Borealis, is now among the most “sought-after travel experiences of the decade,” according to online travel agency eSkyGroup. Bookings for Finland surged by 2,300% in the 2024-2025 season.
Those lucky enough to confirm an Uber Aurora reservation will be collected from Rovaniemi and enjoy between six and eight hours of Northern Light viewing, accompanied by experts from local tour operator Arctic GM, tasked with finding the best places for their guests to see the phenomenon and capture it on camera.
Arctic GM has described the lights as a “once-in-a-lifetime experience.” Alexander Rytilahti, a manager at the firm, said: “We’re excited to combine our local knowledge with Uber’s platform to give guests the best possible chance to experience the aurora in a comfortable, easy, and safe way.”
Echoing that, Maurits Schönfeld, senior director of Uber Northern Europe, hailed the aurora as “one of the world’s most iconic bucket-list experiences” and said Uber is “proud to help more visitors and locals witness this extraordinary natural phenomenon and experience the Arctic at its most magical.”
2026 is an exceptionally good year for observing the Northern Lights because it’s a “solar maximum” year, during which the Sun’s 11-year cycle of activity reaches an intense peak. That means an increase in the geomagnetic storms, flares, coronal ejections, and sunspots that are behind the lights we see from Earth. The equinoxes, when the sun crosses the celestial equator, around 20 March and 20 September, will also feed into the spectacle.
Uber recently branched out into its first snowmobile service, coinciding with the Milano Cortina 2026 Winter Olympics. Uber Snowmobile offers one-hour rides through the Dolomites in the hands of local experts, Snowdreamers.
