In a move aimed at fortifying its presence in the competitive aviation sector, Turkish Airlines is gearing up to launch AJet, a low-cost subsidiary, starting from the end of March 2024.
Previously operating under the banner of AnadoluJet, the leisure brand was initially established in 2008 with the primary aim of enhancing air connectivity for Anatolia, situated along the Mediterranean coast in southwest Türkiye, also flying to European cities and Western Asia. However, as of March, the subsidiary will run independently, holding its own operating certificate, while keeping the bases at the Istanbul Sabiha Gökçen and Ankara airports.
Unveiled at the Istanbul Sabiha Gökçen Airport, the rebranded carrier aims to provide a summer schedule featuring flights to various destinations within Türkiye, with future destinations including Cairo, Casablanca, Madrid, Muscat and Shymkent.
“After years of enjoyable travel under the AnadoluJet name, the AJet brand is not just a new name; it is also the name of a transformation that carries the promise of serving passengers with modern and accessible prices”, the rebranded ariline’s LinkedIn page reads.
“In line with our goals for the next 10 years, we are proud to have started the establishment process of our AJet. We fully believe that AJet, with its new name, will become an important part of the low-cost aviation industry on a global scale”, said Ahmet Bolat, Turkish Airlines’ Chairman.
The long-term vision for AJet is ambitious, with Turkish Airlines unveiling a 10-year business plan that outlines substantial capacity growth and the aspiration to build a fleet of around 200 narrowbody aircraft, choosing between the Airbus A320neo-family and the Boeing 737 Max by 2033. Up until the end September, Anadolujet’s fleet only counted 87 aircrafts.