In mounting evidence that international holidaymakers are shunning the United States since the re-election of President Donald Trump, the accommodation platform Trivago has revealed that bookings for the US from some countries are significantly down, in some instances by double-digit percentages.
Johannes Thomas, the German firm’s chief executive, told PA News Agency that the percentage of Canadian, Japanese, and Mexican consumers choosing to vacation in the States has dropped by double-digits. The decline has been interpreted by some commentators as a response to the fact that Canada, Japan, and Mexico were among the first countries to be affected by Trump’s trade tariff policies.
German travellers too are eschewing the Land of the Free, with German trips to the States “down heavily”, Thomas said. As the European Union’s biggest economy, Germany is likely to be hit hard if threatened tariffs on EU goods of 50% come into effect. For now, following high-level talks between French President Emmanuel Macron and European Commission president Ursula von der Leyen, Trump has paused the levies, with a review set for 9 July.
The Trivago figures echo previous data from the US National Travel and Tourism Office showing that international arrivals fell 11.6% overall in March 2025, compared to March 2024.
While many in Canada have expressed fury and called for a boycott in the wake of Trumpian ambitions to annexe them into a 51st state, the so-called travel and tourism “Trump Slump” is not only an expression of disapproval and independence. Tourists are also turning away from the US after reports of aggressive refusals at the US border concerning travellers who appeared to be in possession of the right documents. Tourists have likely been deterred by a suite of European and Chinese travel advisories warning that US immigration officers have the final say when it comes to admission.
What’s more, the worldwide economic shockwaves created by Trump’s foreign policy are playing a large role in the downturn. Thomas pointed out that many holidaymakers are revising their travel and spending plans due to falling confidence. That affects the domestic US segment too, according to Trivago data showing Americans are cutting their trip budgets and booking lower-cost, lower-rated accommodation.
“If you look at the different markets, the US tends to be the more sensitive one to uncertainty,” Thomas said. “People there are much more connected to the stock market and have a higher amount of debt, so are more sensitive to economic developments.”
